District Manager, OnStar & Loyalty - Erie, PA
General Motors, Phila, PA, United States
Job Description
Remote:
This position does not require the employee to be on-site full‑time to perform most effectively. The employee’s role enables them to work off‑site on a permanent basis. This position requires an employee to cover territory visits to dealerships on a recurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory. Domestic travel will be 90% within the assigned territory.
The selected candidate will assume territorial responsibility of
Erie, PA .
The Role As a
District Manager, OnStar & Loyalty , you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in‑store and in‑market to help teams unlock the full value of
Connected by OnStar
services for every customer.
Dealer Advocacy & Relationship Management
Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
Growth, Loyalty & Performance Coaching
Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
Training, Enablement & Customer Experience
Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
OnStar services and benefits
My GM Rewards and GM Rewards Credit Card
Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
Best‑in‑class customer onboarding and delivery experiences
Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
Cross‑Functional Collaboration
Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.
Continuous Improvement & Learning
Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.
Your Skills & Abilities
(Required Qualifications)
2+ years of experience in sales and customer service.
Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
Experience working with automotive dealerships and/or OEMs is highly beneficial, especially across new, used, commercial, and service operations.
Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field‑based role with frequent in‑market travel).
What Can Give You a Competitive Advantage
(Preferred Qualifications)
Are an agile learner with a continuous improvement mindset – you truly believe “Better Never Stops.”
Are driven, self‑motivated, and energized by achieving ambitious growth and performance goals.
Excel at prioritization and multitasking in a dynamic, fast‑paced environment.
Adaptable and embrace change as an opportunity to innovate and grow.
Bring strong problem‑solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
Bring a customer‑first mindset and a passion for helping teams perform at their best.
Excellent time management skills – focusing on the highest‑impact activities and challenging work that does not advance agreed‑upon goals.
Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
Additional Information GM does not provide immigration‑related sponsorship for this role. The position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review. This job is not eligible for relocation benefits; any relocation costs would be the responsibility of the selected candidate.
Benefits Overview From day one, we’re looking out for your well‑being at work and at home so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
#J-18808-Ljbffr
Remote:
This position does not require the employee to be on-site full‑time to perform most effectively. The employee’s role enables them to work off‑site on a permanent basis. This position requires an employee to cover territory visits to dealerships on a recurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory. Domestic travel will be 90% within the assigned territory.
The selected candidate will assume territorial responsibility of
Erie, PA .
The Role As a
District Manager, OnStar & Loyalty , you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in‑store and in‑market to help teams unlock the full value of
Connected by OnStar
services for every customer.
Dealer Advocacy & Relationship Management
Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
Growth, Loyalty & Performance Coaching
Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
Training, Enablement & Customer Experience
Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
OnStar services and benefits
My GM Rewards and GM Rewards Credit Card
Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
Best‑in‑class customer onboarding and delivery experiences
Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
Cross‑Functional Collaboration
Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.
Continuous Improvement & Learning
Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.
Your Skills & Abilities
(Required Qualifications)
2+ years of experience in sales and customer service.
Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
Experience working with automotive dealerships and/or OEMs is highly beneficial, especially across new, used, commercial, and service operations.
Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field‑based role with frequent in‑market travel).
What Can Give You a Competitive Advantage
(Preferred Qualifications)
Are an agile learner with a continuous improvement mindset – you truly believe “Better Never Stops.”
Are driven, self‑motivated, and energized by achieving ambitious growth and performance goals.
Excel at prioritization and multitasking in a dynamic, fast‑paced environment.
Adaptable and embrace change as an opportunity to innovate and grow.
Bring strong problem‑solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
Bring a customer‑first mindset and a passion for helping teams perform at their best.
Excellent time management skills – focusing on the highest‑impact activities and challenging work that does not advance agreed‑upon goals.
Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
Additional Information GM does not provide immigration‑related sponsorship for this role. The position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review. This job is not eligible for relocation benefits; any relocation costs would be the responsibility of the selected candidate.
Benefits Overview From day one, we’re looking out for your well‑being at work and at home so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
#J-18808-Ljbffr