Paid Media Specialist
RPM Living, Phoenix, AZ, United States
Overview
At RPM, we’re in the business of extraordinary. We believe people‑first is the way to success, which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.
Position Summary We are searching for a skilled paid specialist to transform our paid marketing campaigns. In this role you will set up and manage paid search marketing and online advertising, and work with our digital marketing team to create campaigns that maximize online presence and conversions. Successful execution requires experience in designing, buying, and managing paid search and paid social marketing campaigns for properties, data‑driven decision making, and adherence to Fair Housing Laws.
Responsibilities
Meeting with clients to determine their goals and budget
Advising clients and other stakeholders on costs, expectations, outcomes, and processes
Brainstorming ideas for marketing campaigns and paid advertising
Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers
Creating and managing search engine marketing campaigns
Monitoring and analyzing web analytics and campaign performance
Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
Identifying and presenting new avenues of paid advertising to clients
Utilizing demand‑side RTP platforms to promote adverts and campaigns
Ensuring a positive ROI on client spending and PPC ad campaigning
Education and Experience
A Bachelor’s degree in marketing, information technology, or digital marketing
Certification as a PPC specialist or paid search specialist is beneficial
At least two years of experience as a paid search marketer or in the paid search space
A thorough working knowledge of demand‑side platforms
A detailed understanding of practically applying PPC marketing principles
Data and web metrics analytical skills
Collaborative mindset and a team player
Passionate about marketing and search marketing
Driven to achieve results and make an impact
Qualifications Physical Requirements:
May be required to sit or stand for extended periods of time
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer
May occasionally be required to lift or carry items weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment
Work Environment
This is a hybrid role, requiring the associate to work in our Phoenix office three days per week
The office is an open setting which may include bright lights, constant noises and distractions
Benefits
Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full‑time, regular associates
Employer‑paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for professional development, career growth, and role‑based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
Equal Opportunity RPM Living is an Equal Opportunity Employer.
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Position Summary We are searching for a skilled paid specialist to transform our paid marketing campaigns. In this role you will set up and manage paid search marketing and online advertising, and work with our digital marketing team to create campaigns that maximize online presence and conversions. Successful execution requires experience in designing, buying, and managing paid search and paid social marketing campaigns for properties, data‑driven decision making, and adherence to Fair Housing Laws.
Responsibilities
Meeting with clients to determine their goals and budget
Advising clients and other stakeholders on costs, expectations, outcomes, and processes
Brainstorming ideas for marketing campaigns and paid advertising
Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers
Creating and managing search engine marketing campaigns
Monitoring and analyzing web analytics and campaign performance
Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
Identifying and presenting new avenues of paid advertising to clients
Utilizing demand‑side RTP platforms to promote adverts and campaigns
Ensuring a positive ROI on client spending and PPC ad campaigning
Education and Experience
A Bachelor’s degree in marketing, information technology, or digital marketing
Certification as a PPC specialist or paid search specialist is beneficial
At least two years of experience as a paid search marketer or in the paid search space
A thorough working knowledge of demand‑side platforms
A detailed understanding of practically applying PPC marketing principles
Data and web metrics analytical skills
Collaborative mindset and a team player
Passionate about marketing and search marketing
Driven to achieve results and make an impact
Qualifications Physical Requirements:
May be required to sit or stand for extended periods of time
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer
May occasionally be required to lift or carry items weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment
Work Environment
This is a hybrid role, requiring the associate to work in our Phoenix office three days per week
The office is an open setting which may include bright lights, constant noises and distractions
Benefits
Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full‑time, regular associates
Employer‑paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for professional development, career growth, and role‑based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
Equal Opportunity RPM Living is an Equal Opportunity Employer.
#J-18808-Ljbffr