Senior Content Marketing Manager
RentSpree LLC, Seattle, WA, United States
As Senior Content Marketing Manager, you will build the repeatable content engine that fuels both agents and landlords, supporting our growth roadmap while unlocking new opportunities over time. This role is a core builder in shifting RentSpree from traditional marketing to a flywheel‑driven growth system.
Hybrid in Seattle, WA – three in‑office collaboration days weekly plus occasional travel for offsites and events.
What You’ll Do Build the Content Engine (end‑to‑end)
Own content strategy across agents and landlords (B2C)
– develop an integrated content and distribution plan that drives flywheel momentum, not just awareness.
Create scalable content that drives “Learn → Activate → Refer”
– translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.
Stand up repeatable production systems
– build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in‑product placements as applicable). Use AI wherever possible to speed up but do not compromise trust and authenticity.
Drive durable growth through community, influence, and trust
Launch and scale community programs
that deepen engagement with agents and landlords, starting small, learning fast, and building repeatable loops that support acquisition and retention.
Build a nano‑influencer + customer advocate motion
– recruit, enable, and activate credible voices to create trusted content, testimonials, and co‑marketing moments.
Develop a customer proof engine
– systematically source and ship case studies, quotes, reviews, and short‑form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches.
Partner tightly with Growth, PMM, Product, Data, and Sales
Collaborate on a flywheel‑aligned roadmap
– partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content and community efforts map to the highest‑leverage opportunities and key metrics.
Operate with experimentation rigor
– define hypotheses, run tests, and iterate content/community motions based on performance and learnings.
Support brand elevation through bold, dynamic storytelling
– help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.
Use AI to scale output (responsibly)
Leverage AI and agentic workflows
to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust.
Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed.
Skills You Bring
5–10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles
– ideally within SaaS, proptech, fintech, marketplace, or B2C businesses.
Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement.
Strong instincts for trust‑building storytelling: customer proof, testimonials, case studies, creator partnerships, and narrative development that move adoption—not just engagement.
Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils).
Comfort partnering cross‑functionally with Growth, PMM, Product, Sales, and Data—translating priorities into content and programs that drive measurable outcomes.
Strong writing and editorial judgment
with the ability to adapt voice across personas (agents vs. landlords) and formats (short‑form, long‑form, scripts, live/webinar).
AI fluency —hands‑on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven.
Why Join Us? Our Award‑Winning Benefits & Culture
Compensation
– $150k – 200k base, dependent on experience and leveling.
Equity Options
– share in the value we’re creating; your work makes a real impact.
Team‑First Culture
– a group of talented, supportive teammates who inspire one another.
Learning & Development
– ongoing support for your growth through resources, coaching, and career development opportunities.
Health Coverage
– comprehensive employee and dependent medical, dental, and vision insurance, HSA/FSA options, plus Headspace Care+, gym membership discounts, and more.
Plan for your future
– life, disability, and Simple IRA retirement plan with company match.
Flexible Vacation Policy
– we trust you to take the time you need to rest and recharge.
Holidays
– 12 holidays throughout the year.
Events
– reimbursable weekly team lunches, game nights, events, and more, both in‑person and remotely.
Recognition Programs
– peers can recognize each other with Sprees, redeemable gift cards or donations; nomination for a S.P.R.E.E. Award may earn a spot bonus; Work Anniversary Program honors milestones.
Business Expense Allowance & Internet Reimbursement
– tools and support for your work.
Parental Leave & Fertility Support
– inclusive benefits for all families.
Legal & tax benefits
– group legal benefits and tax support through RocketLawyer.
Seattle HQ
– company‑sponsored Orca card for public transportation.
Ready to Build Something Big? We’re a team of talented, kind, and supportive people who take ownership, move with urgency, and strive for excellence. If you’re ready to roll up your sleeves and take on exciting challenges, we’d love to hear from you—even if you don’t meet every requirement!
EEO Statement RentSpree is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. RentSpree makes hiring decisions based solely on qualifications, merit, and business needs at the time.
#J-18808-Ljbffr
Hybrid in Seattle, WA – three in‑office collaboration days weekly plus occasional travel for offsites and events.
What You’ll Do Build the Content Engine (end‑to‑end)
Own content strategy across agents and landlords (B2C)
– develop an integrated content and distribution plan that drives flywheel momentum, not just awareness.
Create scalable content that drives “Learn → Activate → Refer”
– translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.
Stand up repeatable production systems
– build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in‑product placements as applicable). Use AI wherever possible to speed up but do not compromise trust and authenticity.
Drive durable growth through community, influence, and trust
Launch and scale community programs
that deepen engagement with agents and landlords, starting small, learning fast, and building repeatable loops that support acquisition and retention.
Build a nano‑influencer + customer advocate motion
– recruit, enable, and activate credible voices to create trusted content, testimonials, and co‑marketing moments.
Develop a customer proof engine
– systematically source and ship case studies, quotes, reviews, and short‑form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches.
Partner tightly with Growth, PMM, Product, Data, and Sales
Collaborate on a flywheel‑aligned roadmap
– partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content and community efforts map to the highest‑leverage opportunities and key metrics.
Operate with experimentation rigor
– define hypotheses, run tests, and iterate content/community motions based on performance and learnings.
Support brand elevation through bold, dynamic storytelling
– help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.
Use AI to scale output (responsibly)
Leverage AI and agentic workflows
to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust.
Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed.
Skills You Bring
5–10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles
– ideally within SaaS, proptech, fintech, marketplace, or B2C businesses.
Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement.
Strong instincts for trust‑building storytelling: customer proof, testimonials, case studies, creator partnerships, and narrative development that move adoption—not just engagement.
Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils).
Comfort partnering cross‑functionally with Growth, PMM, Product, Sales, and Data—translating priorities into content and programs that drive measurable outcomes.
Strong writing and editorial judgment
with the ability to adapt voice across personas (agents vs. landlords) and formats (short‑form, long‑form, scripts, live/webinar).
AI fluency —hands‑on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven.
Why Join Us? Our Award‑Winning Benefits & Culture
Compensation
– $150k – 200k base, dependent on experience and leveling.
Equity Options
– share in the value we’re creating; your work makes a real impact.
Team‑First Culture
– a group of talented, supportive teammates who inspire one another.
Learning & Development
– ongoing support for your growth through resources, coaching, and career development opportunities.
Health Coverage
– comprehensive employee and dependent medical, dental, and vision insurance, HSA/FSA options, plus Headspace Care+, gym membership discounts, and more.
Plan for your future
– life, disability, and Simple IRA retirement plan with company match.
Flexible Vacation Policy
– we trust you to take the time you need to rest and recharge.
Holidays
– 12 holidays throughout the year.
Events
– reimbursable weekly team lunches, game nights, events, and more, both in‑person and remotely.
Recognition Programs
– peers can recognize each other with Sprees, redeemable gift cards or donations; nomination for a S.P.R.E.E. Award may earn a spot bonus; Work Anniversary Program honors milestones.
Business Expense Allowance & Internet Reimbursement
– tools and support for your work.
Parental Leave & Fertility Support
– inclusive benefits for all families.
Legal & tax benefits
– group legal benefits and tax support through RocketLawyer.
Seattle HQ
– company‑sponsored Orca card for public transportation.
Ready to Build Something Big? We’re a team of talented, kind, and supportive people who take ownership, move with urgency, and strive for excellence. If you’re ready to roll up your sleeves and take on exciting challenges, we’d love to hear from you—even if you don’t meet every requirement!
EEO Statement RentSpree is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. RentSpree makes hiring decisions based solely on qualifications, merit, and business needs at the time.
#J-18808-Ljbffr