Paid Media Manager

Were looking for a Paid Media Manager who is both a strategic thinker and hands-on performance marketer someone who can own client outcomes end-to-end and use AI tools to improve the speed, quality, and efficiency of their work. Youll be the primary point of contact for 58 B2B clients, responsible for driving performance, managing relationships, and ensuring high-quality execution across Google Ads, LinkedIn Ads, and other paid channels. This is not a set it and forget it role. Youll lead strategy, guide execution with support from our specialists team, and ensure clients see Upgrow as an indispensable growth partner. If you thrive on accountability, love solving performance challenges, and take pride in delivering real business results this role is for you. This is a hybrid role based in San Diego, with an expectation of working from our office 34 days per week, and 1-2 days per week from home.What Youll DoOwn Client Strategy & PerformanceDevelop and lead paid media strategies aligned to client pipeline and revenue goalsManage and optimize campaigns across Google Ads and LinkedIn Ads, in coordination with the specialists teamContinuously identify opportunities to improve performance not just maintain itUse data to diagnose issues, uncover insights, and drive meaningful optimizationsManage Client RelationshipsServe as the main point of contact for your accountsLead client calls, present performance insights, and guide strategic directionTranslate complex paid media concepts into clear, actionable insightsBuild trust with marketing leaders through strong communication and resultsPrepare and deliver high-impact client presentations that communicate strategy, value, and insights clearly to drive buy-in and decision-makingDrive Execution & Project ManagementOwn project management of campaigns, testing roadmaps, and deliverables through ClickUpCollaborate with Paid Media Specialists on campaign builds, QA, and optimizationsEnsure deadlines, priorities, and quality standards are consistently metMaintain clear documentation of strategy, tests, and performance insightsLeverage AI tools to improve the speed, quality, and efficiency of your work across analysis, research, QA, reporting prep, and idea generation, while applying sound judgment and maintaining a high bar for accuracyAnalyze, Test, and ImproveDesign and execute A/B tests across targeting, creative, and landing pagesGo beyond surface-level metrics focus on pipeline, CAC, and revenue impactUse Excel and reporting tools to uncover trends and inform decisionsContinuously refine account structure, targeting, and messagingContribute to Team ExcellenceShare insights, learnings, and best practices with the broader teamHelp improve internal processes, workflows, and performance standardsStay up to date on platform changes, industry trends, and new opportunitiesWhat You Bring3+ years of hands-on paid media experience (Google Ads + LinkedIn Ads required)Strong hands-on platform knowledge across Google Ads and LinkedIn Ads, with the ability to delegate effectively, step into the platforms when needed, and use AI tools to improve personal productivity and work qualityProven track record managing budgets ($30k+/month) and driving real business resultsExperience in B2B SaaS/tech or lead generation environmentsStrong analytical skills confident working with data to inform decisionsExcellent communication skills able to simplify complex ideas for clientsStrong organization and project management skills (ClickUp or similar tools)Ability to manage multiple clients, priorities, and deadlines without dropping detailsHigh level of ownership and accountability for resultsNice to HaveExperience with Programmatic, Reddit Ads or additional paid channelsFamiliarity with Google Tag Manager, tracking setup, or landing page optimizationAgency experienceWho Thrives HereYou take ownership you dont wait to be told what to doYou care about outcomes and results, not just input and activityYoure both strategic and willing to get hands-on in the accountsYou value organization, efficiency, and continuous improvementYou communicate clearly, directly, and proactivelyYoure curious and always looking to get betterWho This Role Is Not ForYou want a purely execution role without strategic responsibilityYou avoid accountability when performance suffers and client is unhappyYou struggle to manage multiple priorities and deadlinesYou prefer slow-paced environments with low expectationsYou need constant direction instead of taking initiativeYou hate going into the office and collaborating with teammates in-personWhat Success Looks LikeDeliver a high standard of strategic leadership, communication, and execution across your accountsRetains and grows client revenue across your portfolio of accountsEarns strong client satisfaction and promoter-level NPS / CSAT feedbackHelps generate client advocacy through case studies, online reviews, and video testimonialsWhy Join UpgrowGrow professionally faster than you would in a large corporationWork with startups on the bleeding edge of technologyHybrid setup in San Diego: 34 days in-office, 12 days WFHCompensation & BenefitsBase salary: $70,000 - $80,000Bonus incentives: client retention, account growth, NPSBenefits:401(k) with company matchingUnlimited PTOLife insuranceSubsidized health, vision, and dentalSubsidized on-site parkingOn-site office gym facilities Ready to build something exceptional?You've made it this far? Great! If this sounds like a dream role for you, we'd love to talk.
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