Head of Performance Creative (DTC/E-commerce)
Southern Scholar Socks, Dallas, TX, United States
Head of Performance Creative
Full-Time | Hybrid/Remote | Established, Fast-Growing DTC Brand
About the Role
We’re an established, fast-growing DTC apparel brand looking for a Head of Performance Creative to own and scale our content engine across paid and organic channels. This is a hands‑on leadership role for someone who blends strong creative instinct with performance thinking. You’ll lead the development of high-performing ad and social content, build repeatable systems for content production, and leverage AI and modern creative tools to increase speed, volume, and impact. You’ll operate across the full lifecycle—from ideation to execution to performance analysis—owning creative output that directly drives growth. This role is ideal for a builder who thrives in a lean environment and is excited to shape both the brand and the systems behind it. What You’ll Own
Creative Strategy & Performance
Own creative strategy across paid and organic channels (Meta, Instagram, TikTok, etc.) Develop, test, and iterate on high-performing ad creative and social content Identify winning concepts and scale them across formats and platforms Partner with growth/paid media to improve CAC, conversion, and ROAS Translate performance data into clear creative direction Content Production & Creative Systems
Lead end-to-end content creation (photo, video, design, copy) Build and scale AI-assisted creative workflows to increase output and efficiency Establish repeatable systems for ideation, production, and testing Maintain a consistent, high-quality brand voice across all channels Social, Community & Partnerships
Oversee social presence across Instagram, TikTok, and emerging platforms Drive audience growth and engagement through content and community strategy Lead influencer, affiliate, and creator partnerships Identify and execute on brand moments, launches, and cultural opportunities What Success Looks Like
Consistent production of high-performing creative across paid and organic Clear improvement in key metrics (CTR, CAC, ROAS, engagement) Scalable content systems that increase output without sacrificing quality A stronger, more differentiated brand presence across channels Qualifications
4–8+ years in performance creative, content, or social within DTC/eCommerce Proven track record of producing content that drives measurable growth Deep understanding of paid social creative (Meta, TikTok) Strong hands‑on skills in photo, video, and design Experience leveraging AI tools for content creation and workflow optimization Ability to move quickly, test often, and iterate based on data Comfortable operating in a lean, fast‑moving environment Who You Are
A creative operator who cares as much about performance as aesthetics Hands‑on and execution‑driven—you build, not just direct Systems-minded: you think in processes, not one‑off outputs Highly accountable and ownership‑oriented Energized by speed, experimentation, and continuous improvement Compensation
$75,000 - $125,000 base salary, based on experience and ability Performance‑based bonus, up to 25% of base salary, tied to growth KPIs Significant upside as the brand scales
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We’re an established, fast-growing DTC apparel brand looking for a Head of Performance Creative to own and scale our content engine across paid and organic channels. This is a hands‑on leadership role for someone who blends strong creative instinct with performance thinking. You’ll lead the development of high-performing ad and social content, build repeatable systems for content production, and leverage AI and modern creative tools to increase speed, volume, and impact. You’ll operate across the full lifecycle—from ideation to execution to performance analysis—owning creative output that directly drives growth. This role is ideal for a builder who thrives in a lean environment and is excited to shape both the brand and the systems behind it. What You’ll Own
Creative Strategy & Performance
Own creative strategy across paid and organic channels (Meta, Instagram, TikTok, etc.) Develop, test, and iterate on high-performing ad creative and social content Identify winning concepts and scale them across formats and platforms Partner with growth/paid media to improve CAC, conversion, and ROAS Translate performance data into clear creative direction Content Production & Creative Systems
Lead end-to-end content creation (photo, video, design, copy) Build and scale AI-assisted creative workflows to increase output and efficiency Establish repeatable systems for ideation, production, and testing Maintain a consistent, high-quality brand voice across all channels Social, Community & Partnerships
Oversee social presence across Instagram, TikTok, and emerging platforms Drive audience growth and engagement through content and community strategy Lead influencer, affiliate, and creator partnerships Identify and execute on brand moments, launches, and cultural opportunities What Success Looks Like
Consistent production of high-performing creative across paid and organic Clear improvement in key metrics (CTR, CAC, ROAS, engagement) Scalable content systems that increase output without sacrificing quality A stronger, more differentiated brand presence across channels Qualifications
4–8+ years in performance creative, content, or social within DTC/eCommerce Proven track record of producing content that drives measurable growth Deep understanding of paid social creative (Meta, TikTok) Strong hands‑on skills in photo, video, and design Experience leveraging AI tools for content creation and workflow optimization Ability to move quickly, test often, and iterate based on data Comfortable operating in a lean, fast‑moving environment Who You Are
A creative operator who cares as much about performance as aesthetics Hands‑on and execution‑driven—you build, not just direct Systems-minded: you think in processes, not one‑off outputs Highly accountable and ownership‑oriented Energized by speed, experimentation, and continuous improvement Compensation
$75,000 - $125,000 base salary, based on experience and ability Performance‑based bonus, up to 25% of base salary, tied to growth KPIs Significant upside as the brand scales
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