Paid Social Media Planner
Aquent, Boston, MA, United States
Our media team is expanding and we're looking for a Paid Social Planner to join our lively bunch in Boston, MA.
Location: Boston, MA (Hybrid - in office 1-2X week)
Must have Linkedin Paid Social (B2B) experience.
Key Responsibilities
Campaign Management:
End-to-end ownership of paid social efforts, including planning, "hands-on-keyboard" activation, pacing, and optimization.
Strategy & Consultation:
Translate client briefs into data-driven tactical recommendations and testing roadmaps.
Analysis & Reporting:
Deliver comprehensive performance insights, metrics, and actionable go-forward recommendations.
Media Collaboration:
Align paid social efforts with broader media strategies and maintain vendor relationships with social platforms.
Subject Matter Expertise:
Stay current on ad tech advancements to provide best-practice guidance for bid strategies and audience targeting.
Qualifications
Experience:
3-5 years of self-service paid social experience.
B2B Expertise:
Proven track record with
LinkedIn Ads
is a must.
Skills:
Strong attention to detail, time management, and verbal/written communication skills.
Soft Skills:
A positive, collaborative attitude with the ability to work both independently and within a team.
#J-18808-Ljbffr
Location: Boston, MA (Hybrid - in office 1-2X week)
Must have Linkedin Paid Social (B2B) experience.
Key Responsibilities
Campaign Management:
End-to-end ownership of paid social efforts, including planning, "hands-on-keyboard" activation, pacing, and optimization.
Strategy & Consultation:
Translate client briefs into data-driven tactical recommendations and testing roadmaps.
Analysis & Reporting:
Deliver comprehensive performance insights, metrics, and actionable go-forward recommendations.
Media Collaboration:
Align paid social efforts with broader media strategies and maintain vendor relationships with social platforms.
Subject Matter Expertise:
Stay current on ad tech advancements to provide best-practice guidance for bid strategies and audience targeting.
Qualifications
Experience:
3-5 years of self-service paid social experience.
B2B Expertise:
Proven track record with
LinkedIn Ads
is a must.
Skills:
Strong attention to detail, time management, and verbal/written communication skills.
Soft Skills:
A positive, collaborative attitude with the ability to work both independently and within a team.
#J-18808-Ljbffr