
Paid Social Media Planner
Aquent, Boston, MA, United States
Our media team is expanding and we're looking for a Paid Social Planner to join our lively bunch in Boston, MA.
Location: Boston, MA (Hybrid - in office 1-2X week)
Must have Linkedin Paid Social (B2B) experience.
Key Responsibilities
Campaign Management: End-to-end ownership of paid social efforts, including planning, "hands-on-keyboard" activation, pacing, and optimization.
Strategy & Consultation: Translate client briefs into data-driven tactical recommendations and testing roadmaps.
Analysis & Reporting: Deliver comprehensive performance insights, metrics, and actionable go-forward recommendations.
Media Collaboration: Align paid social efforts with broader media strategies and maintain vendor relationships with social platforms.
Subject Matter Expertise: Stay current on ad tech advancements to provide best-practice guidance for bid strategies and audience targeting.
Qualifications
Experience: 3-5 years of self-service paid social experience.
B2B Expertise: Proven track record with LinkedIn Ads is a must.
Skills: Strong attention to detail, time management, and verbal/written communication skills.
Soft Skills: A positive, collaborative attitude with the ability to work both independently and within a team.
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