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Paid Social Media Planner

Aquent, Boston, MA, United States


Our media team is expanding and we're looking for a Paid Social Planner to join our lively bunch in Boston, MA. Location: Boston, MA (Hybrid - in office 1-2X week) Must have Linkedin Paid Social (B2B) experience. Key Responsibilities Campaign Management: End-to-end ownership of paid social efforts, including planning, "hands-on-keyboard" activation, pacing, and optimization. Strategy & Consultation: Translate client briefs into data-driven tactical recommendations and testing roadmaps. Analysis & Reporting: Deliver comprehensive performance insights, metrics, and actionable go-forward recommendations. Media Collaboration: Align paid social efforts with broader media strategies and maintain vendor relationships with social platforms. Subject Matter Expertise: Stay current on ad tech advancements to provide best-practice guidance for bid strategies and audience targeting. Qualifications Experience: 3-5 years of self-service paid social experience. B2B Expertise: Proven track record with LinkedIn Ads is a must. Skills: Strong attention to detail, time management, and verbal/written communication skills. Soft Skills: A positive, collaborative attitude with the ability to work both independently and within a team. #J-18808-Ljbffr