Marketing - Customer Experience Specialist
Wagner Spray Tech, Minneapolis, MN, United States
Benefits
Profit Sharing Medical + Company HSA contribution
Wellness Program
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long‑term care insurance
Employee Resource Groups
On‑Site Gym
Starting at 4 weeks PTO per year
401(k) and a company match
Dental
Tuition reimbursement
On‑Site Café
Pay $60,000‑80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. This role enhances the overall customer journey through VOC analysis, cross‑functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities Customer Experience – 35%
Help lead the cross functional customer experience team for the home finishing division.
Analyze NPS data and provide monthly reports to leadership and CX team.
Analyze NPS & VOC to identify trends, themes and areas for improvement across the customer journey.
Pull data reports and presentations on specific topics and projects as they arise.
Lead and project manage CX specific initiatives and projects, working cross‑functionally when needed.
Develop content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing program).
Digital Marketing – 35%
Update website content across the entire site including projects, homepage, and products.
Manage Shopify product catalog ensuring data consistency and accuracy including copy, images, and pricing.
Work with vendors on website plugins including Wavia and Bazaarvoice.
Coordinate and work with agency and Digital Marketing Manager to make SEO updates to all sites.
Work with Digital Marketing Manager to set email content calendar and plan.
Create, send, and report KPIs on email program.
Execute Wagner+ program including product pages on website and email workflows to improve user experience and manage QR code system.
Develop monthly AI‑focused articles showcasing how Wagner products integrate into user prompts and real‑world AI use cases.
Retailer Support/Marketing – 20%
Manage process and execution of all off‑shelf displays working with external vendors and internal teams.
Request bids, negotiate rates with external vendors on all POP & Off‑Shelfs elements for retailers.
Order, maintain and develop all merchandising elements at key retailers.
Assist in reporting on retailer advertising campaigns as needed.
Upload and update product detail pages across Wagner retailers ensuring consistent messaging and best practices.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends).
Assist with other projects as requested.
Keep up to date with relevant marketing tactics and tools.
Support evolving e‑commerce strategy.
Relationship To Others Works closely with Marketing, sales, product support and product management teams. Also, has frequent contact with outside vendors and customers.
Dimensions Of Position This role independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. It helps guide and motivate cross‑functional teams to elevate overall customer satisfaction and drive NPS growth. With a focus on digital marketing, the position supports and manages key website elements while also overseeing purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2‑5 years marketing experience, project management, data analysis skills and understanding of email marketing or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
Preferred Qualifications Bachelor’s Degree in Business, marketing communications related field is desired.
Knowledge, Skills, And Abilities
Working knowledge of Microsoft based software: Word, Excel, PowerPoint. Canva skills preferred but not required.
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required.
Excellent verbal, written and interpersonal communication skills.
High attention to details along with flexibility, proactive approach.
Project management and ability to work on multiple things at the same time.
Possess excellent speaking ability conveying information effectively to others.
Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Must be able to work independently.
Working Conditions Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. This job may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.
EEO Statement Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We’re proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.
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Profit Sharing Medical + Company HSA contribution
Wellness Program
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long‑term care insurance
Employee Resource Groups
On‑Site Gym
Starting at 4 weeks PTO per year
401(k) and a company match
Dental
Tuition reimbursement
On‑Site Café
Pay $60,000‑80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. This role enhances the overall customer journey through VOC analysis, cross‑functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities Customer Experience – 35%
Help lead the cross functional customer experience team for the home finishing division.
Analyze NPS data and provide monthly reports to leadership and CX team.
Analyze NPS & VOC to identify trends, themes and areas for improvement across the customer journey.
Pull data reports and presentations on specific topics and projects as they arise.
Lead and project manage CX specific initiatives and projects, working cross‑functionally when needed.
Develop content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing program).
Digital Marketing – 35%
Update website content across the entire site including projects, homepage, and products.
Manage Shopify product catalog ensuring data consistency and accuracy including copy, images, and pricing.
Work with vendors on website plugins including Wavia and Bazaarvoice.
Coordinate and work with agency and Digital Marketing Manager to make SEO updates to all sites.
Work with Digital Marketing Manager to set email content calendar and plan.
Create, send, and report KPIs on email program.
Execute Wagner+ program including product pages on website and email workflows to improve user experience and manage QR code system.
Develop monthly AI‑focused articles showcasing how Wagner products integrate into user prompts and real‑world AI use cases.
Retailer Support/Marketing – 20%
Manage process and execution of all off‑shelf displays working with external vendors and internal teams.
Request bids, negotiate rates with external vendors on all POP & Off‑Shelfs elements for retailers.
Order, maintain and develop all merchandising elements at key retailers.
Assist in reporting on retailer advertising campaigns as needed.
Upload and update product detail pages across Wagner retailers ensuring consistent messaging and best practices.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends).
Assist with other projects as requested.
Keep up to date with relevant marketing tactics and tools.
Support evolving e‑commerce strategy.
Relationship To Others Works closely with Marketing, sales, product support and product management teams. Also, has frequent contact with outside vendors and customers.
Dimensions Of Position This role independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. It helps guide and motivate cross‑functional teams to elevate overall customer satisfaction and drive NPS growth. With a focus on digital marketing, the position supports and manages key website elements while also overseeing purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2‑5 years marketing experience, project management, data analysis skills and understanding of email marketing or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
Preferred Qualifications Bachelor’s Degree in Business, marketing communications related field is desired.
Knowledge, Skills, And Abilities
Working knowledge of Microsoft based software: Word, Excel, PowerPoint. Canva skills preferred but not required.
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required.
Excellent verbal, written and interpersonal communication skills.
High attention to details along with flexibility, proactive approach.
Project management and ability to work on multiple things at the same time.
Possess excellent speaking ability conveying information effectively to others.
Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Must be able to work independently.
Working Conditions Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. This job may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.
EEO Statement Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We’re proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.
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