Marketing Specialist (Customer Experience)
Wagner Spray Tech, Minneapolis, MN, United States
Benefits
Profit Sharing Medical + Company HSA contribution
Wellness Program
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long term care insurance
Employee Resource Groups
On-Site Gym
Pay:
$60,000-80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. This role enhances the overall customer journey through VOC analysis, cross‑functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities Customer Experience – 35%
Help lead the cross functional customer experience team for the home finishing division.
Analysis NPS data and provide monthly reports to leadership and CX team
Analysis NPS & VOC (voice of customer data) to identify trends, themes and areas for improvement across the customer journey
Analysis NPS & VOC data and pull various data reports and presentations as specific topics and project arise.
Lead and project manage CX specific initiatives and projects, working cross-functionally when needed.
Development of content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing program)
Digital Marketing - 35%
Update website content as needed across the entire website including projects, homepage, and products.
Management of Shopify product catalog ensuring product data consistency and accuracy including copy, images, and pricing
Work with vendors on website plugin including Wavia and Bazaarvoice
Coordinate and work with agency and Digital Marketing Manager to make SEO updates to all sites
Work with Digital Marketing Manager to set email content calendar and plan
Create, send, and report out KPIs on email program
Execute Wagner+ program including product pages on website and emails workflows to improve users experience and management of QR code system.
Develop monthly AI-focused articles that showcase how Wagner products integrate into user prompts and real-world AI use cases.
Manage process and execution of all off-shelf displays working both with external vendors and internal teams
Request bids, negotiate rates with external vendors on all POP & Off-Shelfs elements for retailers
Ordering, maintaining and developing all merchandising elements at key retailers
Assist in reporting on retailer advertising campaigns as needed.
Uploading and updating product detail pages across Wagner retailers insuring consistent messaging and best practices.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends)
Assist with other projects as requested
Keep up to date with relevant marketing tactics and tools
Support evolving e-commerce strategy
Relationship To Others Works closely with Marketing, sales, product support and product management teams. Also, has frequent contact with outside vendors and customers.
Dimensions of Position This role independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. It helps guide and motivate cross‑functional teams to elevate overall customer satisfaction and drive NPS growth. With a focus on digital marketing, the position supports and manages key website elements while also overseeing purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2-5 years marketing experience, project management, data analysis skills and understanding of email marketing or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
Preferred Qualifications Bachelor’s Degree in Business, marketing communications related field is desired
Knowledge, Skills, and Abilities
Working knowledge of Microsoft based software: word, excel, PowerPoint
Canva skills preferred but not required
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required
Excellent verbal, written and interpersonal communication skills
High attention to details along with flexibility, proactive approach
Project management and ability to work on multiple things at the same time.
Possess excellent speaking ability conveying information effectively to others.
Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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Profit Sharing Medical + Company HSA contribution
Wellness Program
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long term care insurance
Employee Resource Groups
On-Site Gym
Pay:
$60,000-80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. This role enhances the overall customer journey through VOC analysis, cross‑functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities Customer Experience – 35%
Help lead the cross functional customer experience team for the home finishing division.
Analysis NPS data and provide monthly reports to leadership and CX team
Analysis NPS & VOC (voice of customer data) to identify trends, themes and areas for improvement across the customer journey
Analysis NPS & VOC data and pull various data reports and presentations as specific topics and project arise.
Lead and project manage CX specific initiatives and projects, working cross-functionally when needed.
Development of content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing program)
Digital Marketing - 35%
Update website content as needed across the entire website including projects, homepage, and products.
Management of Shopify product catalog ensuring product data consistency and accuracy including copy, images, and pricing
Work with vendors on website plugin including Wavia and Bazaarvoice
Coordinate and work with agency and Digital Marketing Manager to make SEO updates to all sites
Work with Digital Marketing Manager to set email content calendar and plan
Create, send, and report out KPIs on email program
Execute Wagner+ program including product pages on website and emails workflows to improve users experience and management of QR code system.
Develop monthly AI-focused articles that showcase how Wagner products integrate into user prompts and real-world AI use cases.
Manage process and execution of all off-shelf displays working both with external vendors and internal teams
Request bids, negotiate rates with external vendors on all POP & Off-Shelfs elements for retailers
Ordering, maintaining and developing all merchandising elements at key retailers
Assist in reporting on retailer advertising campaigns as needed.
Uploading and updating product detail pages across Wagner retailers insuring consistent messaging and best practices.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends)
Assist with other projects as requested
Keep up to date with relevant marketing tactics and tools
Support evolving e-commerce strategy
Relationship To Others Works closely with Marketing, sales, product support and product management teams. Also, has frequent contact with outside vendors and customers.
Dimensions of Position This role independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. It helps guide and motivate cross‑functional teams to elevate overall customer satisfaction and drive NPS growth. With a focus on digital marketing, the position supports and manages key website elements while also overseeing purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2-5 years marketing experience, project management, data analysis skills and understanding of email marketing or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
Preferred Qualifications Bachelor’s Degree in Business, marketing communications related field is desired
Knowledge, Skills, and Abilities
Working knowledge of Microsoft based software: word, excel, PowerPoint
Canva skills preferred but not required
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required
Excellent verbal, written and interpersonal communication skills
High attention to details along with flexibility, proactive approach
Project management and ability to work on multiple things at the same time.
Possess excellent speaking ability conveying information effectively to others.
Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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