Senior Manager, Digital Marketing
Instant Pot Brands, Chicago, IL, United States
The Senior Manager, Digital Marketing will lead all paid and organic media initiatives across the Instant Pot Brands portfolio. This role owns social, influencer, and affiliate marketing while serving as the steward of brand voice, tone, and digital execution. The ideal candidate combines strong analytical rigor with brand leadership to deliver measurable growth and long-term brand equity.
Key Responsibilities
Own paid and organic media strategy across social, influencer, and affiliate channels
Drive full-funnel performance across awareness, conversion, and retention
Test, optimize, and scale high-performing channels
Social, Influencer & Affiliate Marketing
Lead paid and organic social strategy and execution
Own influencer partnerships from sourcing through ROI measurement
Manage and expand affiliate programs for incremental growth
Brand Stewardship
Own brand guidelines, tone of voice, and visual consistency across digital channels
Partner cross-functionally to ensure brand consistency
Analytics, KPIs & Measurement
Define KPIs including ROAS, CAC, LTV, and engagement metrics
Build dashboards and reporting cadences to support executive decision-making
Agency & Partner Management
Lead media, influencer, and affiliate agency relationships
Manage scopes, budgets, and performance reviews
Qualifications & Experience
7–10+ years in digital marketing within consumer goods or DTC brands
Deep expertise in paid social, influencer marketing, and affiliates
Strong analytical and measurement capabilities
Proven experience managing agencies and cross-functional partners
What Success Looks Like
Consistent, differentiated brand presence across digital platforms
Why Instant Pot Brands Instant Pot Brands is home to iconic kitchen brands loved worldwide. This role offers the opportunity to shape the digital growth engine of a category leader while operating at the intersection of brand, performance, and innovation.
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Key Responsibilities
Own paid and organic media strategy across social, influencer, and affiliate channels
Drive full-funnel performance across awareness, conversion, and retention
Test, optimize, and scale high-performing channels
Social, Influencer & Affiliate Marketing
Lead paid and organic social strategy and execution
Own influencer partnerships from sourcing through ROI measurement
Manage and expand affiliate programs for incremental growth
Brand Stewardship
Own brand guidelines, tone of voice, and visual consistency across digital channels
Partner cross-functionally to ensure brand consistency
Analytics, KPIs & Measurement
Define KPIs including ROAS, CAC, LTV, and engagement metrics
Build dashboards and reporting cadences to support executive decision-making
Agency & Partner Management
Lead media, influencer, and affiliate agency relationships
Manage scopes, budgets, and performance reviews
Qualifications & Experience
7–10+ years in digital marketing within consumer goods or DTC brands
Deep expertise in paid social, influencer marketing, and affiliates
Strong analytical and measurement capabilities
Proven experience managing agencies and cross-functional partners
What Success Looks Like
Consistent, differentiated brand presence across digital platforms
Why Instant Pot Brands Instant Pot Brands is home to iconic kitchen brands loved worldwide. This role offers the opportunity to shape the digital growth engine of a category leader while operating at the intersection of brand, performance, and innovation.
#J-18808-Ljbffr