
Vice President Marketing
Addison Group, Deerfield, IL, United States
We’re partnering with an established, financial services organization with a reputation for stability, community impact, and employee longevity. This is a rare opportunity to step into a high visibility VP level marketing role where you can own strategy end yo end while working in a collaborative, environment.
This role is ideal for a hands on marketing leader who enjoys building, leading, and optimizing not just directing from a distance. It’s also a strong fit for someone seeking long term stability, meaningful work, and a balanced, sustainable leadership role.
What You’ll Do: Own and execute a full omnichannel marketing strategy (digital, traditional, events, partnerships)
Drive customer/member growth, engagement, and retention
Lead brand strategy, messaging, and market positioning
Manage and optimize marketing budget, performance, and ROI
Oversee agencies, vendors, and campaign execution across channels
Leverage CRM and analytics to inform strategy and decision‑making
Present insights and performance to executive leadership
Lead, mentor, and develop a team of 5–7 marketing professionals
What We’re Looking For: Proven experience leading marketing teams and strategy
Experience in financial services (banking, credit union, lending) strongly preferred
Hands‑on experience with CRM, lifecycle marketing, and analytics
Ability to balance strategy and execution in a lean, high‑impact environment
Strong executive presence and communication skills
Why This Role: Stability + longevity – established organization with deep roots and strong leadership
Mission‑driven work with real community impact
Opportunity to own and shape the marketing function
High visibility with executive leadership
Hybrid work environment (2 days onsite / 3 remote)
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