Digital Marketing Lead
Insight Global, Vestavia Hills, AL, United States
Job Description
Insight Global is looking for a Digital Marketing Lead to join a family owned financial services firm based in Birmingham Alabama. This role will report directly into the Marketing Director and be responsible for shaping how marketing channels are managed as the business continues to grow.
Responsibilities include:
Email Marketing (Lifecycle & Campaign Ownership)
Own client and prospect email campaigns end-to-end
Build and manage segment-based nurture campaigns
Plan calendars, draft content, QA, deploy, and report
Execute using Constant Contact and LeadCenter (LC)
Deliver review-ready campaigns
Social Media Strategy & Execution
Own monthly social content strategies and calendars
Stay at least one month ahead, ideally two
Create and write content using AI tools with sound judgment
Schedule and publish content using native platforms and Sprout or Hootsuite
Report on performance, audience behavior, and competitor trends
Paid Digital Marketing (Hands-On Required)
Manage paid social campaigns directly
Own targeting, budget pacing, creative coordination, and optimization
Read performance data and adjust accordingly
Transition into SEM ownership after demonstrating business understanding and best practices
AI-Enabled Content Creation
Use ChatGPT as a thought partner, not a search engine
Build and maintain projects and personas
Accelerate drafting while applying human judgment
Project & Campaign Execution
Manage projects in Monday.com
Own timelines, dependencies, and follow-through
Surface risks early and ensure on-time delivery
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
3-5+ years of hands-on digital marketing experience
Proven ownership of email, social, and paid digital campaigns
Experience with marketing automation, social scheduling, and project management tools such as HubSpot, Marketo, or similar.
Comfort operating in regulated or compliance-aware environments - Experience managing a website
Insight Global is looking for a Digital Marketing Lead to join a family owned financial services firm based in Birmingham Alabama. This role will report directly into the Marketing Director and be responsible for shaping how marketing channels are managed as the business continues to grow.
Responsibilities include:
Email Marketing (Lifecycle & Campaign Ownership)
Own client and prospect email campaigns end-to-end
Build and manage segment-based nurture campaigns
Plan calendars, draft content, QA, deploy, and report
Execute using Constant Contact and LeadCenter (LC)
Deliver review-ready campaigns
Social Media Strategy & Execution
Own monthly social content strategies and calendars
Stay at least one month ahead, ideally two
Create and write content using AI tools with sound judgment
Schedule and publish content using native platforms and Sprout or Hootsuite
Report on performance, audience behavior, and competitor trends
Paid Digital Marketing (Hands-On Required)
Manage paid social campaigns directly
Own targeting, budget pacing, creative coordination, and optimization
Read performance data and adjust accordingly
Transition into SEM ownership after demonstrating business understanding and best practices
AI-Enabled Content Creation
Use ChatGPT as a thought partner, not a search engine
Build and maintain projects and personas
Accelerate drafting while applying human judgment
Project & Campaign Execution
Manage projects in Monday.com
Own timelines, dependencies, and follow-through
Surface risks early and ensure on-time delivery
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
3-5+ years of hands-on digital marketing experience
Proven ownership of email, social, and paid digital campaigns
Experience with marketing automation, social scheduling, and project management tools such as HubSpot, Marketo, or similar.
Comfort operating in regulated or compliance-aware environments - Experience managing a website