Director, Brand Marketing - (Consumer Health)
Jobot, Jersey City, NJ, United States
Consumer Health Brand Leader | Strategy, Innovation, Growth
Salary: $200,000 – $250,000 per year (plus bonus).
About Us We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products that support better living. Our organization is built on a people‑first culture that values collaboration, innovation, and continuous growth. Our team works across product development, marketing, and healthcare channels to bring impactful solutions to market. We are committed to building strong brands, leveraging data‑driven strategies, and delivering meaningful outcomes for both consumers and healthcare professionals.
Why Join Us?
Competitive salary: $200k–$250k + bonus
High‑impact leadership role with full brand ownership
Opportunity to drive strategy, innovation, and revenue growth
Lead and develop a high‑performing marketing team
Strong benefits package including:
Medical, dental, vision
401(k) with match
PTO + paid holidays
Wellness programs and product perks
Collaborative, people‑first culture
Job Details Responsibilities
Own and manage Brand P&L for a portfolio of consumer health products
Develop and execute long‑term (2+ year) and annual marketing strategies
Lead omnichannel marketing efforts across digital, retail, and healthcare channels
Drive product positioning, pricing, promotions, and go‑to‑market strategies
Partner with cross‑functional teams including digital, e‑commerce, and global marketing
Oversee agency relationships, media planning, and campaign execution
Use analytics to identify growth opportunities and drive revenue performance
Lead development of brand messaging, content, and consumer engagement strategies
Manage budgets and optimize marketing spend
Coach, mentor, and develop marketing team members
Qualifications
7+ years of experience in brand marketing or brand building
Experience in consumer health, wellness, or related industries
Strong understanding of:
Omnichannel marketing strategies
Digital and consumer engagement platforms
Brand positioning and product marketing
Experience managing:
Marketing budgets
Agencies and external partners
Cross‑functional teams
Ability to leverage data and analytics to drive decision‑making
Bachelor’s degree required (MBA preferred)
Additional Details
Location: Jersey City, NJ (Hybrid – 2/3 days onsite)
Leadership Role: Direct impact on brand growth and performance
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About Us We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products that support better living. Our organization is built on a people‑first culture that values collaboration, innovation, and continuous growth. Our team works across product development, marketing, and healthcare channels to bring impactful solutions to market. We are committed to building strong brands, leveraging data‑driven strategies, and delivering meaningful outcomes for both consumers and healthcare professionals.
Why Join Us?
Competitive salary: $200k–$250k + bonus
High‑impact leadership role with full brand ownership
Opportunity to drive strategy, innovation, and revenue growth
Lead and develop a high‑performing marketing team
Strong benefits package including:
Medical, dental, vision
401(k) with match
PTO + paid holidays
Wellness programs and product perks
Collaborative, people‑first culture
Job Details Responsibilities
Own and manage Brand P&L for a portfolio of consumer health products
Develop and execute long‑term (2+ year) and annual marketing strategies
Lead omnichannel marketing efforts across digital, retail, and healthcare channels
Drive product positioning, pricing, promotions, and go‑to‑market strategies
Partner with cross‑functional teams including digital, e‑commerce, and global marketing
Oversee agency relationships, media planning, and campaign execution
Use analytics to identify growth opportunities and drive revenue performance
Lead development of brand messaging, content, and consumer engagement strategies
Manage budgets and optimize marketing spend
Coach, mentor, and develop marketing team members
Qualifications
7+ years of experience in brand marketing or brand building
Experience in consumer health, wellness, or related industries
Strong understanding of:
Omnichannel marketing strategies
Digital and consumer engagement platforms
Brand positioning and product marketing
Experience managing:
Marketing budgets
Agencies and external partners
Cross‑functional teams
Ability to leverage data and analytics to drive decision‑making
Bachelor’s degree required (MBA preferred)
Additional Details
Location: Jersey City, NJ (Hybrid – 2/3 days onsite)
Leadership Role: Direct impact on brand growth and performance
#J-18808-Ljbffr