Director, Brand Marketing - (Consumer Health)

Consumer Health Brand Leader | Strategy, Innovation, Growth This Jobot Job is hosted by: Robert Donohue Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume. Salary: $200,000 - $250,000 per year A bit about us: We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products that support better living. Our organization is built on a people-first culture that values collaboration, innovation, and continuous growth. Our team works across product development, marketing, and healthcare channels to bring impactful solutions to market. We are committed to building strong brands, leveraging data-driven strategies, and delivering meaningful outcomes for both consumers and healthcare professionals. Why join us? Competitive salary: $200K–$250K + bonus High-impact leadership role with full brand ownership Opportunity to drive strategy, innovation, and revenue growth Lead and develop a high-performing marketing team Strong benefits package including: o Medical, dental, vision o 401(k) with match o PTO + paid holidays o Wellness programs and product perks Collaborative, people-first culture Job Details What You’ll Be Doing: Own and manage Brand P&L for a portfolio of consumer health products Develop and execute long-term (2+ year) and annual marketing strategies Lead omnichannel marketing efforts across digital, retail, and healthcare channels Drive product positioning, pricing, promotions, and go-to-market strategies Partner with cross-functional teams including digital, ecommerce, and global marketing Oversee agency relationships, media planning, and campaign execution Use analytics to identify growth opportunities and drive revenue performance Lead development of brand messaging, content, and consumer engagement strategies Manage budgets and optimize marketing spend Coach, mentor, and develop marketing team members What You Bring: 7+ years of experience in brand marketing or brand building Experience in consumer health, wellness, or related industries Strong understanding of: o Omnichannel marketing strategies o Digital and consumer engagement platforms o Brand positioning and product marketing Experience managing: o Marketing budgets o Agencies and external partners o Cross-functional teams Ability to leverage data and analytics to drive decision-making Bachelor’s degree required (MBA preferred) ________________________________________ Additional Details: Location: Jersey City, NJ (Hybrid – 2 / 3 days onsite) Salary: $200,000 – $250,000 + bonus Leadership Role: Direct impact on brand growth and performance Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobots Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy