Marketing Activation Specialist, Midwest
Brunswick, Chicago, IL, United States
Position Overview
We are seeking a Regional Marketing Activation Specialist for our Corporate Midwest Clubs (Chicago/Chain O’Lakes/ Wisconsin and Toronto) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Chicago, Wisconsin, Chain O’Lakes, and Greater Toronto. As the local subject matter expert (SME), you will lead the activation of promotions, events, and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go‑getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely ‘behind the screen’ on digital activations. No week will be the same. Essential Functions
Promotion Activation & Content Creation:
Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns. Local Marketing & Sales Support:
Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team. Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts. Event Planning, Execution & Coordination:
Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required. Event Tracking & Performance:
Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data. Stakeholder & Brand Communications:
Prepare and present all activation‑related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager. Social Media Management:
Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager. Email Campaigns:
Support the creation and distribution of club and member communications, event invites, promotions, and newsletters. Marketing Collateral & Compliance:
Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives. Invoice Management:
Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget. Ad‑hoc Marketing Support:
Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth. Required Qualifications
Bachelor’s degree in Marketing or Business, or relevant experience 2-4 years of relevant marketing experience Strong writing, storytelling, and editing capabilities Strong communication and interpersonal skills Customer‑focused mindset Ability to work cross‑functionally Experience coordinating events and multiple stakeholders Requires schedule flexibility, including evenings and weekends year‑round, with frequent travel to in‑market clubs and an increased commitment during peak season to support activations and member engagement. Ability to be hands‑on and work in a dynamic, entrepreneurial, deadline‑driven environment Ability to manage multiple projects at once, last‑minute requests and quick turnaround with a positive attitude Preferred Qualifications
Growth mindset with a desire to grow within the organization Experience bringing products to market for industry‑leading brands and portfolio brands Proven experience planning and executing events from concept to completion, including logistics, vendor coordination, and on‑site management. Experience in both agency and corporate environments is a plus Experience working in a matrix environment is a plus Working Conditions
This is a remote position that requires using a computer, phone, and other electronic applications Occasional work outdoors and in various weather conditions during events Work near and on the water during events Willingness to travel, up to 40% Must have reliable transportation for commuting to and from events, transporting event supplies and materials, and the ability to travel domestically and internationally, including to Canada. Pay and Benefits
The anticipated pay range for this position is $58,700 - $81,500 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts and much more. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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We are seeking a Regional Marketing Activation Specialist for our Corporate Midwest Clubs (Chicago/Chain O’Lakes/ Wisconsin and Toronto) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Chicago, Wisconsin, Chain O’Lakes, and Greater Toronto. As the local subject matter expert (SME), you will lead the activation of promotions, events, and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go‑getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely ‘behind the screen’ on digital activations. No week will be the same. Essential Functions
Promotion Activation & Content Creation:
Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns. Local Marketing & Sales Support:
Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team. Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts. Event Planning, Execution & Coordination:
Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required. Event Tracking & Performance:
Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data. Stakeholder & Brand Communications:
Prepare and present all activation‑related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager. Social Media Management:
Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager. Email Campaigns:
Support the creation and distribution of club and member communications, event invites, promotions, and newsletters. Marketing Collateral & Compliance:
Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives. Invoice Management:
Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget. Ad‑hoc Marketing Support:
Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth. Required Qualifications
Bachelor’s degree in Marketing or Business, or relevant experience 2-4 years of relevant marketing experience Strong writing, storytelling, and editing capabilities Strong communication and interpersonal skills Customer‑focused mindset Ability to work cross‑functionally Experience coordinating events and multiple stakeholders Requires schedule flexibility, including evenings and weekends year‑round, with frequent travel to in‑market clubs and an increased commitment during peak season to support activations and member engagement. Ability to be hands‑on and work in a dynamic, entrepreneurial, deadline‑driven environment Ability to manage multiple projects at once, last‑minute requests and quick turnaround with a positive attitude Preferred Qualifications
Growth mindset with a desire to grow within the organization Experience bringing products to market for industry‑leading brands and portfolio brands Proven experience planning and executing events from concept to completion, including logistics, vendor coordination, and on‑site management. Experience in both agency and corporate environments is a plus Experience working in a matrix environment is a plus Working Conditions
This is a remote position that requires using a computer, phone, and other electronic applications Occasional work outdoors and in various weather conditions during events Work near and on the water during events Willingness to travel, up to 40% Must have reliable transportation for commuting to and from events, transporting event supplies and materials, and the ability to travel domestically and internationally, including to Canada. Pay and Benefits
The anticipated pay range for this position is $58,700 - $81,500 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts and much more. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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