Associate Influencer Strategist, Influencer New York, NY Job at M Booth in New Y
M Booth, New York, NY, United States
Associate Influencer Strategist, Influencer
New York, NY
Who We Are: At M Booth, we are a culture‑first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game‑changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. Come Be Inspired…come work with us at M Booth.
Opportunity We are a collaborative mid‑sized agency with an immediate opportunity for an
Associate Influencer Strategist
to join our growing team.
What You’ll Do: As an
Associate Influencer Strategist , you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.
Research and identify influencers for our programs, review content to ensure it meets briefs, and build out client recaps.
Dissect client business objectives/goals and work with senior team members to craft culture strategies that achieve those goals in a disruptive fashion.
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid.
Contribute in a meaningful way to the influencer strategy and programming (end‑to‑end) across accounts, including partner identification & contracting, content management, and program success reporting.
Support the team and serve as a client point person on assigned accounts, juggling multiple projects, leading calls, and maintaining strong email correspondence.
Who You Are:
Up-to-date on trends and able to apply them to influencer programming in planned and real‑time moments.
Capable of making the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that excite clients.
Creative thinker and not a box‑checker.
Critical thinker who goes beyond the surface level.
Excellent communication skills; clear, vocal, and articulate when presenting to clients, team, and new business prospects.
Thrives in a fast‑moving and collaborative environment. We have a one‑team one dream approach; there is no “me” in team.
Exceptional problem‑resolution skills, including creative thinking outside the box.
What You’ll Bring:
Experience in influencer marketing, CPG, food or spirits (a plus).
Experience with tastemaker/influencer identification, negotiation, contracting, and activation management.
In‑touch with cultural and industry trends.
Ability to “roll with it” and be nimble when pathways change.
Experience activating influencer programs across TikTok, Instagram, YouTube, and other social platforms.
2‑3 years of related experience.
Self‑directed, motivated, takes ownership of projects and follows them through to the end.
Bachelor’s Degree.
What We’ll Bring:
A workplace that’s alive with courage, ideas, respect, and humanity.
Professional growth and development programs.
Comprehensive health care and wellness plans for your entire family.
401(k) Savings Plan and Flexible Spending Accounts.
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
Additional perks: Family Leave, Well‑Being Programs, and Commuter Benefits.
Salary: $56K – $70K.
Our Flexible Work Policy: We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub, we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them, or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in‑person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
Equal Opportunity Employer M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr
Who We Are: At M Booth, we are a culture‑first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game‑changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. Come Be Inspired…come work with us at M Booth.
Opportunity We are a collaborative mid‑sized agency with an immediate opportunity for an
Associate Influencer Strategist
to join our growing team.
What You’ll Do: As an
Associate Influencer Strategist , you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.
Research and identify influencers for our programs, review content to ensure it meets briefs, and build out client recaps.
Dissect client business objectives/goals and work with senior team members to craft culture strategies that achieve those goals in a disruptive fashion.
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid.
Contribute in a meaningful way to the influencer strategy and programming (end‑to‑end) across accounts, including partner identification & contracting, content management, and program success reporting.
Support the team and serve as a client point person on assigned accounts, juggling multiple projects, leading calls, and maintaining strong email correspondence.
Who You Are:
Up-to-date on trends and able to apply them to influencer programming in planned and real‑time moments.
Capable of making the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that excite clients.
Creative thinker and not a box‑checker.
Critical thinker who goes beyond the surface level.
Excellent communication skills; clear, vocal, and articulate when presenting to clients, team, and new business prospects.
Thrives in a fast‑moving and collaborative environment. We have a one‑team one dream approach; there is no “me” in team.
Exceptional problem‑resolution skills, including creative thinking outside the box.
What You’ll Bring:
Experience in influencer marketing, CPG, food or spirits (a plus).
Experience with tastemaker/influencer identification, negotiation, contracting, and activation management.
In‑touch with cultural and industry trends.
Ability to “roll with it” and be nimble when pathways change.
Experience activating influencer programs across TikTok, Instagram, YouTube, and other social platforms.
2‑3 years of related experience.
Self‑directed, motivated, takes ownership of projects and follows them through to the end.
Bachelor’s Degree.
What We’ll Bring:
A workplace that’s alive with courage, ideas, respect, and humanity.
Professional growth and development programs.
Comprehensive health care and wellness plans for your entire family.
401(k) Savings Plan and Flexible Spending Accounts.
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
Additional perks: Family Leave, Well‑Being Programs, and Commuter Benefits.
Salary: $56K – $70K.
Our Flexible Work Policy: We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub, we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them, or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in‑person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
Equal Opportunity Employer M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr