Vice President, Enrollment & Marketing

Vice President, Enrollment & Marketing

About the Company

Pioneering private university

Industry
Higher Education

Type
Educational Institution

Founded
1858

Employees
201-500

About the Role

The Company is seeking a Vice President for Enrollment and Marketing. The successful candidate will be responsible for developing and implementing strategic enrollment and marketing plans to attract and retain students. This role involves overseeing the entire enrollment process, from recruitment to admission, and ensuring that the marketing efforts effectively communicate the institution's values and offerings. The Vice President will also be tasked with analyzing market trends, competitor activities, and student demographics to make data-driven decisions that enhance the institution's visibility and appeal. Applicants for the Vice President for Enrollment and Marketing position at the company should have a proven track record in higher education enrollment and marketing. A deep understanding of the student recruitment landscape and the ability to create innovative and effective marketing strategies are essential. The role requires strong leadership skills to manage a team and collaborate with various departments to achieve enrollment goals. A Master's degree in a relevant field is typically required, and a Ph.D. is preferred. The ideal candidate will be a strategic thinker, have excellent communication skills, and be adept at using technology and data analytics to drive enrollment success.

Travel Percent
Less than 10%

Functions

• Education/Academic Administration
• Marketing