Social Media & Paid Media Manager

Proficient in building, launching, and optimizing paid social campaigns across all major platforms, with a focus on driving measurable growth. This role goes beyond content scheduling. The ideal candidate understands how to turn social media into a performance-driven marketing channel by combining strong content planning, paid social advertising, audience targeting, and conversion optimization. Key Responsibilities Content Planning & Social Media Management Develop and manage content calendars. Schedule and publish social media content across platforms including: Instagram Facebook LinkedIn TikTok YouTube Coordinate with internal teams including: Videographer Graphic designers Copywriter Help plan, direct, and support content creation when needed. Maintain consistent brand voice and messaging across all social channels. Paid Social Advertising Manage Meta Ads Manager campaigns across multiple brands. Build and optimize paid campaigns designed to drive traffic, leads, and sales. Create and manage: Prospecting campaigns Retargeting campaigns Test creative variations, audiences, and messaging to improve campaign performance. Manage monthly advertising budgets and optimize for performance. Audience Growth & Optimization Build and manage social media audiences through targeted content and advertising. Monitor and optimize performance metrics such as: Engagement rates Click-through rates Conversion rates Return on ad spend (ROAS) Continuously test and refine strategies to improve results. Conversion Tracking & Pixel Management Manage and verify tracking systems including: Meta Pixel Conversion tracking Retargeting audience creation Ensure website events such as purchases, add-to-cart actions, and conversions are properly tracked. Work with internal teams to ensure marketing campaigns are accurately measured. Community Management Monitor and respond to: Comments Direct messages Identify opportunities for engagement and brand interaction. Communicate with creators, customers, and followers when needed. Identify and coordinate with relevant creators or influencers when appropriate. Manage product seeding, collaborations, and social partnerships. Support user-generated content initiatives and brand campaigns. Campaign Development Propose new social media campaigns and promotional initiatives. Support product launches and marketing promotions. Collaborate with the marketing team to develop creative social media strategies. Reporting & Analytics Track social media and paid advertising performance. Provide monthly reports including: Audience growth Engagement performance Ad campaign results Conversion metrics Identify trends and adjust strategies based on data. Qualifications Required 3+ years experience managing social media for brands or agencies Strong experience with Meta Ads Manager Experience running paid social campaigns focused on conversions Familiarity with audience targeting and retargeting strategies Strong understanding of social media analytics and performance metrics Excellent organizational and communication skills Preferred Experience managing multiple brands simultaneously Experience working with consumer brands or e-commerce Familiarity with marketing analytics tools and tracking systems Success Metrics Improved audience growth and engagement Effective paid advertising campaigns Increased website traffic and conversion performance Clear reporting and optimization of social media strategy What This Role Offers A collaborative in-house creative team Hands‑on experience managing both content strategy and paid social performance The ability to make a measurable impact on brand growth and digital marketing performance #J-18808-Ljbffr