Growth Marketing Specialist

Job Description About the Role As a Growth Marketing Specialist for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup. You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality. This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal. Key Responsibilities Campaign Architecture & Segmentation Design the end-to-end funnel for quarterly campaigns Define audience segmentation logic from qualitative personas and analytics Coordinate with marketing ops on CRM structure for campaign flows Ensure traffic is routed into relevant nurture journeys Evaluation Funnel Optimization Own conversion from brand/content → landing page → evaluation signup Optimize evaluation signup rate and cost per evaluation Define and monitor evaluation signup flow quality metrics Identify friction points pre-signup Systematic Lead Nurturing Design structured nurture sequences by segment Build reactivation flows for dormant prospects Experimentation & A/B Testing Run structured experiments on landing pages, messaging, and CTAs Test channels (paid and organic) and messaging variations Develop a testing roadmap tied to quarterly campaigns Data, Insights & Funnel Intelligence Report on funnel KPIs (traffic → signup → quality) Analyze campaign performance Translate data into actionable insights for PMM, brand, and product Cross-Functional Alignment Partner with marketing ops for execution Coordinate with the product/PLG team for clean handoff Provide campaign intelligence to PMM Inform vertical strategy with performance data Qualifications Required 5 to 8 years of experience in growth marketing for B2B SaaS (or comparable product‑led funnels) Proven ability to design segmentation and nurture journeys that drive measurable conversion improvements Strong experimentation skills (hypothesis design, test execution, analysis, decision‑making) Strong analytical skills and comfort working with dashboards and attribution (tooling specifics flexible) Experience partnering with marketing ops, agencies, and cross-functional stakeholders Fluent English, written and verbal Preferred Experience marketing to technical audiences (engineering, product development, manufacturing) Familiarity with evaluation or trial funnels and how to qualify intent pre‑signup Experience supporting industry vertical campaigns (messaging, segmented nurture, performance by vertical) Basic understanding of requirements management, verification planning, or hardware development workflows Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement. #J-18808-Ljbffr