Product Marketing Specialist

HYBRID ROLE - based in the NYC Metropolitan Area, expected to work at least 2 days a week out of our Midtown NYC offices, with travel periodically for client-facing marketing events and conferences. Virtual Incentives is seeking a Product Marketing Specialist to support the development and execution of product marketing initiatives that communicate the value of our platform to customers, partners, and prospects. At Virtual Incentives, we work with some of the world’s leading brands—from Fortune 100 companies to innovative technology platforms—to deliver global incentive and rewards solutions. We are a successful company with a start-up mindset, focused on innovation, collaboration, and delivering meaningful impact for our clients. This role is ideal for a marketing professional who is passionate about product storytelling, go-to-market strategy, and customer value messaging. The Product Marketing Specialist will collaborate with teams across Product, Marketing, Account Management, and Business Development to help position our solutions in the market and support the launch and promotion of new capabilities. The role offers strong exposure to product marketing strategy, SaaS marketing, and cross-functional collaboration, making it an excellent opportunity for someone looking to grow their career in product marketing within a scaling technology company. Key Areas of Responsibility Support the development of clear, compelling product messaging that communicates the value of Virtual Incentives’ solutions to target audiences. Assist in creating product positioning and messaging frameworks that differentiate our platform in the market. Help translate product features into customer-focused benefits and use cases. Go-To-Market Support Assist in planning and executing product launches and go-to-market initiatives for new features, enhancements, and solutions. Collaborate with Product and Marketing teams to develop launch plans, internal enablement materials, and marketing campaigns. Support cross-functional coordination to ensure successful product rollouts. Business Development & Account Enablement Develop and maintain product marketing assets that support Account Management and Business Development teams, including product one-pagers, pitch decks, competitive positioning materials, case studies, and solution briefs. Own and maintain a centralized product knowledge base, ensuring internal teams have easy access to accurate, up-to-date product information, messaging, and resources. Partner with Account Management and Business Development to ensure messaging reflects real-world client needs, use cases, and market feedback. Content & Thought Leadership Partner with the marketing team to develop product-focused content, including blog posts, product pages, website updates, and customer success stories. Assist in communicating product updates and new capabilities across marketing channels. Market & Competitive Insights Conduct research on industry trends, competitive offerings, and customer needs to inform product positioning. Monitor competitive messaging and product updates to help refine Virtual Incentives’ differentiation in the market. Support the development of internal insights and materials that keep the team informed about market developments. Key Attributes Strong written and verbal communication skills Ability to translate technical product features into clear business value Curiosity about technology, SaaS platforms, and digital rewards ecosystems Strong organizational and project management skills Comfortable collaborating with cross-functional teams Analytical mindset with the ability to synthesize research and insights Enthusiasm for learning and growing in a fast-paced technology environment Requirements 3+ years of experience in marketing, product marketing, content marketing, or related roles Experience supporting marketing campaigns, product launches, or enablement initiatives Strong writing and communication skills Ability to manage multiple projects and deadlines Experience with marketing tools and platforms such as HubSpot, CRM systems, or marketing automation tools is a plus Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience) Why Join Virtual Incentives At Virtual Incentives, we care about our team as individuals and as members of families and communities—not just colleagues. We aim to create an environment where team members feel supported, empowered, and able to grow their careers. Our benefits package is designed to support team members both professionally and personally: Comprehensive medical coverage with six plan options, with the company covering the majority of premiums for team members and their families Dental and vision coverage with 90% of premiums paid by the company 100% company-paid life insurance 401(k) with company contribution Flexible hybrid work environment Performance-based bonus opportunities Virtual Incentives employee rewards program, allowing team members to experience the same incentives platform we deliver to customers Compensation Total compensation is $70k-82k including bonus potential and is based on location and is commensurate with experience and location. Work Authorization At this time, we are unable to offer visa sponsorship. Candidates must be authorized to work in the United States without current or future sponsorship. Virtual Incentives is committed to fostering an inclusive environment that values diverse perspectives, backgrounds, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status. #J-18808-Ljbffr