Social Media Manager

Overview Yale School of Nursing seeks a dynamic, self‑motivated individual with experience in website administration and specifically social media. Under the direction of the Associate Dean and Interim Director for Marketing Communications and in close partnership with the Assistant Director, the Social Media Manager is responsible for the development, implementation, and maintenance of the School’s social media platforms and assists with the YSN website maintenance and other digital projects as needed. This person will oversee the planning, organization, and publishing of all social media content and dissemination of digital messages. They will troubleshoot display issues using basic HTML, CSS, and content management tools, monitor web traffic, and create reports for senior leadership that identify patterns and content strengths and weaknesses. Yale School of Nursing will be engaging in a website overhaul; this position will lead the decision‑making processes regarding refinements to our social media strategy and its functionalities. The ideal candidate is technologically savvy, highly collaborative, has a keen visual sense, and strong attention to detail. Location: On‑site. Position: Part time (20 hours per week). Salary range: $41,000–$46,346 (76,789–86,904 FTE). Key Responsibilities Develop, manage, and execute a strategic social media content calendar across platforms (e.g., Instagram, LinkedIn, Facebook). Create engaging posts, including copywriting, basic graphic creation, and light photo/video editing. Monitor platform analytics to track performance, identify trends, and produce regular reports with insights and recommendations. Maintain and grow social media communities through active engagement, timely responses, and audience interaction. Collaborate with communications, marketing, admissions, and academic teams to highlight priorities, events, and key initiatives. Manage social media coverage for events, announcements, and institutional milestones. Ensure all content aligns with brand standards, tone, accessibility requirements, and institutional policies. Stay informed about emerging platform features, algorithm changes, and best practices to optimize reach and engagement. Required Skills and Abilities Creative, strategic thinker with an eye for compelling content. Highly organized, detail‑oriented, and able to manage multiple deadlines. Strong collaborator who can work across teams and manage stakeholder expectations. Proactive, curious, and adaptable to evolving social media trends and institutional needs; able to work in a fast‑paced environment. Team player with good communication skills. Preferred Skills and Experience Experience managing social media for an organization, brand, or institution. Strong writing and storytelling skills tailored to diverse audiences and platforms. High proficiency with scheduling and analytics tools (e.g., Hootsuite, Sprout Social, native platform analytics). Familiarity with basic design tools (Adobe Creative Suite, Canva) and photo/video editing. Ability to plan, shoot, and edit short‑form video content. Principal Responsibilities Brand & Communications Strategy: Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry‑specific, and alumni media. Creates communications strategy to showcase top technologies available for license and ensures consistent look and tone for all department communications. Media Relations: Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other departments, university publications, and the Office of Public Affairs to develop and publicize stories. Content Creation: Assesses university faculty inventions and student startups for newsworthiness and creates compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles, and social media. Outreach: Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on‑campus events. Creates websites that embed existing content from Yale and external sites. Other: Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned. Required Education and Experience Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience. Background Check Requirements All candidates for employment will be subject to pre‑employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit “Learn about background checks” under the Applicant Support Resources section of Careers on the It’s Your Yale website. Health Requirements Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy. Posting Disclaimer Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions. Equal Employment Opportunity Statement Yale University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract qualified persons from a broad range of backgrounds and perspectives. In accordance with federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran. Yale University is a tobacco‑free campus. #J-18808-Ljbffr