Social Media Manager

This is a part time (20 hours per week) position.

Salary range: 41,000 – 46,346

Overview
Yale School of Nursing seeks a dynamic, self‑motivated individual with experience in website administration and specifically social media. Under the direction of the Associate Dean and Interim Director for Marketing Communications and in close partnership with the Assistant Director, the Social Media Manager is responsible for the development, implementation, and maintenance of the School’s social media platforms and assists with the YSN website maintenance (nursing.yale.edu). The role includes overseeing the planning, organization, and publishing of all social media content, monitoring web traffic, creating reports for senior leadership, and contributing to a website overhaul and social media strategy refinement. The ideal candidate is technologically savvy, highly collaborative, has a keen visual sense, and strong attention to detail.

A cover letter and resume are required with this application.

This position is onsite.

Key Responsibilities

Develop, manage, and execute a strategic social media content calendar across platforms (e.g., Instagram, LinkedIn, Facebook).

Create engaging posts, including copywriting, basic graphic creation, and light photo/video editing.

Monitor platform analytics to track performance, identify trends, and produce regular reports with insights and recommendations.

Maintain and grow social media communities through active engagement, timely responses, and audience interaction.

Collaborate with communications, marketing, admissions, and academic teams to highlight priorities, events, and key initiatives.

Manage social media coverage for events, announcements, and institutional milestones.

Ensure all content aligns with brand standards, tone, accessibility requirements, and institutional policies.

Stay informed about emerging platform features, algorithm changes, and best practices to optimize reach and engagement.

Required Skills and Abilities

Creative, strategic thinker with an eye for compelling content.

Highly organized, detail‑oriented, and able to manage multiple deadlines.

Strong collaborator who can work across teams and manage stakeholder expectations.

Proactive, curious, and adaptable to evolving social media trends and institutional needs and able to work in a fast‑paced environment.

Must be a team player with good communication skills.

Preferred Skills & Experience

Experience managing social media for an organization, brand, or institution.

Strong writing and storytelling skills tailored to diverse audiences and platforms.

High proficiency with scheduling and analytics tools (e.g., Hootsuite, Sprout Social, native platform analytics).

Familiarity with basic design tools (Adobe Creative Suite, Canva) and photo/video editing.

Ability to plan, shoot, and edit short‑form video content is a plus.

Required Education and Experience
Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.

Background Check Requirements
All candidates for employment will be subject to pre‑employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check.

Health Requirements
Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer
Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions.

Equal Employment Opportunity Statement
The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Other
Yale University is a tobacco‑free campus.

#J-18808-Ljbffr