Senior Brand Digital Designer, Beauty
Helen of Troy, Boston, MA, United States
Overview
Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, Revlon brands, and this role may support one or more of these brands.
Position Senior Brand Digital Designer, Beauty
Department Marketing – Beauty
Work Location Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule We embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Schedules may vary based on business needs and manager expectations.
What you will be doing Be part of building a global beauty brand. We are looking for a digital-first Brand/Digital Designer with sharp craft and strong concept thinking. You originate big ideas and turn them into scalable systems that work across the full customer journey. You concept for campaigns, packaging, social, paid media, and retail, then use data, insight, and research to explain choices and improve results. Your typography is refined, your layout rhythm and hierarchy are on point, and you know how to build omnichannel toolkits that perform in eComm, social, email, paid media, and retail. You live design and stay curious about what is on your kitchen counter and your bathroom counter, noticing products, packaging, and rituals that inspire new ways to engage beauty lovers.
Duties and Responsibilities
Concept and design best-in-class assets across digital, eComm, social, email, paid media, packaging, retail, and OOH.
Build and extend brand systems, including typography, color, iconography, grids, UI components, and templates.
Develop omnichannel campaign toolkits and variations that scale across placements and aspect ratios.
Craft compelling ad sets and landing pages, backed by data and testing plans, to improve digital marketing KPIs.
Create optimized assets for DTC and retailer sites, including PDP modules, banners, landing pages, and educational content.
Prepare production-ready files and handoffs, maintain version control and organization standards, and uphold accessibility and platform best practices.
Translate briefs and brand strategy into smart concept options and clear visual systems.
Create campaign concepts, key visuals, and style guides with the AD and CD, including packaging expressions and retail adaptations.
Create storyboards and light motion briefs for social-first video, product demos, and animations.
Apply data, insight, and research to provide clear rationale for design choices and iteration plans.
QA deliverables for specs, legibility, color, and accessibility prior to handoff.
Cross-Functional Collaboration
Partner with Brand Marketing and Social on messaging alignment, timing, and channel nuances.
Collaborate with eComm and Performance Marketing on conversion-focused layouts, testing plans, KPI readouts, and landing page optimization.
Coordinate with Production and VM on print-ready adaptations and in-store needs.
Execution and Workflow
Manage a high-volume design queue with a balance of speed and craft.
Contribute to calendars, reviews, and post-mortems with clear, constructive input and documented learnings.
Maintain libraries, components, Figma variables, and naming conventions for scale and reuse.
Skills
Digital-first mindset and fluency designing for social, eComm, email, and paid media with platform best practices.
Strong use of data, insight, and research to justify design decisions and drive improvement.
Proven ability to craft ad sets and landing pages that improve digital marketing KPIs.
Passion for design with habits for keeping up with industry trends.
Team player, collaborator, proactive, with strong work ethic and ownership.
Strong typographic sensibility and layout rhythm and hierarchy.
Figma mastery; component libraries, variables, templates.
File hygiene, spec accuracy, and production discipline.
Minimum Qualifications
Bachelor's Degree
5+ years of design experience in beauty or CPG with a portfolio showing concept thinking, campaign development, and omnichannel systems
Experience with Adobe Creative Suite and Figma
Authorized to work in the United States on a full-time basis
Preferred Qualifications
Bachelor's Degree in Graphic Design
Experience with emerging technologies
Comfortable using Asana
Compensation In Massachusetts, the standard base pay range for this role is $76,083 - $95,000 annually. Actual salaries will vary based on location, experience, skill level, and performance. This range is one component of total compensation.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Life and Disability Insurance, PTO, Volunteer Leave, and Educational Assistance.
EEO / Accommodations Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to a diverse workforce and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, veteran status, or any other protected category. We will provide reasonable accommodations to applicants with disabilities upon request. Contact Human Resources for accommodations.
Founded in 1968, Helen of Troy is a global consumer products company with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
The statements are intended to describe the general nature and level of work performed. Management reserves the right to modify duties as needed.
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Position Senior Brand Digital Designer, Beauty
Department Marketing – Beauty
Work Location Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule We embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Schedules may vary based on business needs and manager expectations.
What you will be doing Be part of building a global beauty brand. We are looking for a digital-first Brand/Digital Designer with sharp craft and strong concept thinking. You originate big ideas and turn them into scalable systems that work across the full customer journey. You concept for campaigns, packaging, social, paid media, and retail, then use data, insight, and research to explain choices and improve results. Your typography is refined, your layout rhythm and hierarchy are on point, and you know how to build omnichannel toolkits that perform in eComm, social, email, paid media, and retail. You live design and stay curious about what is on your kitchen counter and your bathroom counter, noticing products, packaging, and rituals that inspire new ways to engage beauty lovers.
Duties and Responsibilities
Concept and design best-in-class assets across digital, eComm, social, email, paid media, packaging, retail, and OOH.
Build and extend brand systems, including typography, color, iconography, grids, UI components, and templates.
Develop omnichannel campaign toolkits and variations that scale across placements and aspect ratios.
Craft compelling ad sets and landing pages, backed by data and testing plans, to improve digital marketing KPIs.
Create optimized assets for DTC and retailer sites, including PDP modules, banners, landing pages, and educational content.
Prepare production-ready files and handoffs, maintain version control and organization standards, and uphold accessibility and platform best practices.
Translate briefs and brand strategy into smart concept options and clear visual systems.
Create campaign concepts, key visuals, and style guides with the AD and CD, including packaging expressions and retail adaptations.
Create storyboards and light motion briefs for social-first video, product demos, and animations.
Apply data, insight, and research to provide clear rationale for design choices and iteration plans.
QA deliverables for specs, legibility, color, and accessibility prior to handoff.
Cross-Functional Collaboration
Partner with Brand Marketing and Social on messaging alignment, timing, and channel nuances.
Collaborate with eComm and Performance Marketing on conversion-focused layouts, testing plans, KPI readouts, and landing page optimization.
Coordinate with Production and VM on print-ready adaptations and in-store needs.
Execution and Workflow
Manage a high-volume design queue with a balance of speed and craft.
Contribute to calendars, reviews, and post-mortems with clear, constructive input and documented learnings.
Maintain libraries, components, Figma variables, and naming conventions for scale and reuse.
Skills
Digital-first mindset and fluency designing for social, eComm, email, and paid media with platform best practices.
Strong use of data, insight, and research to justify design decisions and drive improvement.
Proven ability to craft ad sets and landing pages that improve digital marketing KPIs.
Passion for design with habits for keeping up with industry trends.
Team player, collaborator, proactive, with strong work ethic and ownership.
Strong typographic sensibility and layout rhythm and hierarchy.
Figma mastery; component libraries, variables, templates.
File hygiene, spec accuracy, and production discipline.
Minimum Qualifications
Bachelor's Degree
5+ years of design experience in beauty or CPG with a portfolio showing concept thinking, campaign development, and omnichannel systems
Experience with Adobe Creative Suite and Figma
Authorized to work in the United States on a full-time basis
Preferred Qualifications
Bachelor's Degree in Graphic Design
Experience with emerging technologies
Comfortable using Asana
Compensation In Massachusetts, the standard base pay range for this role is $76,083 - $95,000 annually. Actual salaries will vary based on location, experience, skill level, and performance. This range is one component of total compensation.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Life and Disability Insurance, PTO, Volunteer Leave, and Educational Assistance.
EEO / Accommodations Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to a diverse workforce and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, veteran status, or any other protected category. We will provide reasonable accommodations to applicants with disabilities upon request. Contact Human Resources for accommodations.
Founded in 1968, Helen of Troy is a global consumer products company with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
The statements are intended to describe the general nature and level of work performed. Management reserves the right to modify duties as needed.
#J-18808-Ljbffr