Paid Social Media Manager

About the Role We’re looking for a Paid Social Marketing Manager with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products. This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platforms—balancing creativity with data-driven decision-making to deliver strong performance outcomes. The estimated annual salary for this position is between $108,000 - $121,000 base annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others). Develop and manage creative testing frameworks to identify top-performing concepts and messaging. Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement. Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives. Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI. Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage. Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation. We're excited if you have 5+ years of experience managing paid social campaigns with a performance marketing focus. Proven success managing large budgets and achieving strong CAC/ROAS results. Hands‑on expertise across Meta, TikTok, YouTube, Snapchat, and other emerging platforms. Deep understanding of creative testing, audience segmentation, and full‑funnel optimization. Analytical mindset with comfort in data interpretation and decision‑making. Strong communication and collaboration skills; ability to work cross‑functionally in a fast‑paced environment. Passion for streaming media, entertainment, and startup culture. Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. #J-18808-Ljbffr