Assistant Manager, Audience Development

ABOUT THE ROLE

Mansueto Ventures, the parent company of Inc. and Fast Company, is looking for an Assistant Manager of Audience Development to support audience strategy and execution across our digital ecosystem.

In this role, you’ll help grow and engage Inc. and Fast Company’s digital audiences, working cross-functionally with editorial, product, creative, and marketing teams to execute data-driven initiatives that expand reach, improve engagement, and grow subscribers. The ideal candidate has a strong interest in digital media, a passion for audience development, and a desire to understand how content distribution and performance drive business impact.

This role will require weekly in-office presence on Tuesday, Wednesday, and Thursday at our corporate office at 7 World Trade Center, New York, NY.

Salary range: $66,500-$77,000 + bonus eligible. Compensation may vary based on relevant experience, skills, industry, and education. 

WHAT YOU’LL BE DOING

• Support audience growth initiatives: Assist in executing strategies to increase and retain traffic, email subscribers, followers, and registered users across Inc.com and FastCompany.com.
• Contribute to SEO and discovery efforts: Help optimize headlines, metadata, and content for search and emerging AI platforms.
• Assist with newsletters and lifecycle marketing: Support newsletter production, segmentation, and onboarding/re-engagement campaigns.
• Help manage platform distribution: Support content distribution and experimentation across platforms like Reddit, Quora, YouTube, LinkedIn, and WhatsApp.
• Analyze performance data: Pull and interpret data from tools like GA4 and Parse.ly to identify trends and opportunities.
• Support revenue-related initiatives: Assist in optimizing content funnels and tracking performance of subscription and engagement efforts.
• Collaborate cross-functionally: Work with editorial, social, video, creative, and marketing teams to execute growth initiatives.

WHAT WE’RE LOOKING FOR

• 1-2 years of experience in digital media, marketing, analytics, or a related field.
• Basic understanding of SEO, audience development, or content marketing.
• Familiarity with analytics tools such as GA4, Parse.ly, or similar platforms is a plus.
• Strong attention to detail and ability to manage multiple projects.
• Data-curious mindset with an interest in learning how to turn insights into action.
• Strong communication and collaboration skills.
• Eagerness to learn and grow in a fast-paced media environment.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

• Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
• Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.