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Marketing Generalist

Van Buskirk Companies, Sioux Falls, SD, United States


Bring strategy to life. Build brands. Make an impact. Are you a creative problem-solver who thrives at the intersection of design, strategy, and execution? We’re looking for a Marketing Generalist who can take ideas from concept to completion — supporting our commercial brokerage team while driving company-wide marketing initiatives that elevate our brand and deliver results.

Who We’re Looking For We’re seeking a well-rounded marketer who is both creative and analytical, someone who enjoys juggling multiple projects while keeping a strong eye on detail and brand consistency.

You’re someone who:

Loves turning ideas into polished, professional marketing materials

Thinks strategically but isn’t afraid to roll up your sleeves and execute

Is highly organized and thrives in a fast-paced, multi-project environment

Communicates clearly and collaborates effectively across teams

Takes ownership and proactively looks for ways to improve processes and outcomes

What You’ll Do In this role, you’ll be a key partner to both our brokerage team and broader organization:

Commercial Brokerage Marketing Support

Create marketing materials for property listings (brochures, flyers, email campaigns)

Maintain listings across platforms like LoopNet, Crexi, CoStar, and company website

Coordinate property signage, including design, vendors, and logistics

Manage digital marketing efforts (website, email, social media)

Conduct market research and present insights to support strategy

Company-Wide Marketing & Campaign Execution

Plan and execute campaigns across multiple business lines

Collaborate with internal teams to ensure consistent branding and messaging

Track campaign performance and recommend improvements

Content & Asset Creation

Develop digital and print marketing assets

Maintain brand consistency across all materials

Organize and manage shared asset libraries

Event Planning & Coordination

Support events like property tours, open houses, and client events

Coordinate logistics, vendors, and promotional materials

Marketing Project Management

Manage multiple marketing requests and timelines

Serve as a central hub for project coordination across teams

Strategic Support

Assist with marketing budgets, planning, and performance tracking

Identify opportunities to improve visibility and lead generation

What You’ll Need

Bachelor’s degree in Marketing or related field (or equivalent experience)

3–5 years of marketing experience (real estate, construction, or related industry preferred)

Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and MS Office

Experience with social media, email marketing, and website management

Strong understanding of design principles (typography, layout, color)

Ability to conduct research and translate insights into actionable strategies

Experience coordinating events and working with external vendors is a plus

Why This Role Matters This role plays a critical part in how our brand shows up in the market. From property marketing to company-wide campaigns, your work will directly influence how we attract clients, showcase opportunities, and support business growth.

You’ll help shape not just what we say, but how we say it, and ensure it resonates.

If you’re ready to take ownership of meaningful marketing work and grow your impact across a dynamic organization, we’d love to hear from you.

What We Offer:

Competitive compensation with opportunity for career development and growth

Full benefits: Medical, Dental, Vision, Flexible Spending Accounts, and Employee Assistance Program

401(k) with Safe Harbor Company Match

Short-Term Disability and Voluntary Life and AD&D Insurance

PTO, holidays, bereavement, and more

Monday–Friday schedule with occasional weekends as needed

Supportive and collaborative work environment

Who We Are Van Buskirk Companies (VBC) is a family-owned company that has continued to live up to its excellent reputation in the Sioux Falls community for over 55 years. Our vision is “To create an extraordinary real estate experience that builds dreams and develops community.” We are a leading full-service real estate and construction company known for our dedication to excellence, superior customer service, and commitment to employee growth and development.

Our Core Values:

Integrity: We take pride in doing the right thing and build trust with each interaction.

Teamwork: We value one another and our customers as partners and commit to shared success through positive communication, collaboration, and action.

Excellence: We continuously learn and grow our capabilities to bring our best work, every day!

Community: We are united to make a positive impact and build strong relationships where we work and live.

Innovation: We think creatively to develop unique solutions to complex challenges.

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