Specialist, Integrated Marketing
CBS Corporation, New York, NY, United States
As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group!
Key Responsibilities
Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
Help in developing of new sponsorship and integration opportunities for local markets within your purview.
Assist in the project management of marketing campaigns, ensuring all elements are delivered properly and on schedule.
Understanding the offerings of your key markets and working with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
Working with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
Supporting Account Executives and Account Managers to support campaign recap efforts.
Requirements
Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
Excellent interpersonal and communication skills, able to work well with cross-functional teams.
An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
Strong presentation skills and an eye for design and attention to detail!
Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.
Benefits
Hiring Salary Range: $65,000.00 - 75,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay depends on geographic location, market demands, experience, training, and education.
Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO.
Attractive compensation and comprehensive benefits package.
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community.
Equal Employment Opportunity Paramount is an equal opportunity employer (EOE) including disability and veteran status. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.
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Key Responsibilities
Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
Help in developing of new sponsorship and integration opportunities for local markets within your purview.
Assist in the project management of marketing campaigns, ensuring all elements are delivered properly and on schedule.
Understanding the offerings of your key markets and working with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
Working with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
Supporting Account Executives and Account Managers to support campaign recap efforts.
Requirements
Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
Excellent interpersonal and communication skills, able to work well with cross-functional teams.
An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
Strong presentation skills and an eye for design and attention to detail!
Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.
Benefits
Hiring Salary Range: $65,000.00 - 75,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay depends on geographic location, market demands, experience, training, and education.
Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO.
Attractive compensation and comprehensive benefits package.
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community.
Equal Employment Opportunity Paramount is an equal opportunity employer (EOE) including disability and veteran status. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.
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