Senior Associate Director, Annual Giving Direct Marketing

Job Description Reporting to the Director of Annual Giving Direct Marketing, the Sr. Associate Director plays a key leadership role in advancing Boston College’s Annual Giving Direct Marketing communications program. In partnership with the Director, they support the development and implementation of multichannel solicitation and stewardship strategies designed to increase unrestricted, current use discretionary dollars raised for the Boston College Fund, Law School Fund, and Flynn Fund, as well as overall alumni giving participation. Working collaboratively with Advancement Information Services and Communications and Marketing, the Sr. Associate Director helps translate overarching strategic priorities into coordinated direct mail, email, social, digital, and emerging technology campaigns that drive measurable fundraising results. The Sr. Associate Director provides direct supervision and strategic guidance to two Assistant/Associate Directors and is accountable for the successful implementation of a robust, data‑informed annual fundraising calendar. They oversee day‑to‑day project management and end‑to‑end production of multichannel campaigns, ensuring timely execution, brand consistency, data integrity, and measurable results. The Sr. Associate Director establishes clear performance metrics and reporting structures to evaluate fundraising outcomes and continuously refine strategy to maximize revenue and participation for unrestricted funds. The Sr. Associate Director leads the strategic direction of ongoing and automated campaigns, including recurring giving initiatives, gift anniversary appeals, retention and reacquisition efforts, and retargeting journeys. They are responsible for overseeing online giving page strategy and campaign page creation, ensuring an optimized user experience and alignment with fundraising objectives. To be successful, the Sr. Associate Director must thrive in a fast‑paced, team‑oriented environment and demonstrate exceptional leadership, organizational, and project management skills. A strong attention to detail, analytical acumen, and advanced technical competencies within sophisticated databases and desktop programs are required. The ability to translate data into actionable fundraising strategy is essential. The Sr. Associate Director provides supervision, mentorship, and professional development for two Assistant/Associate Directors and indirect oversight of student staff supporting direct marketing initiatives. Applications will be reviewed on a rolling basis. The salary range for this position is listed below, with the final salary based on various factors, including the candidate’s qualifications, skills, competencies, experience, and internal equity considerations. Full‑Time Equivalent Hiring Range: $79,900 to $99,900; salary commensurate with relevant experience. Requirements This position requires a Bachelor’s degree and a minimum of five years of directly related direct marketing fundraising experience, with demonstrated success managing multichannel campaigns and supervising professional staff. Experience in higher education fundraising, preferably within a comprehensive campaign environment or comparable setting, is strongly preferred. We require excellent spoken, written, and interpersonal skills; a keen eye for detail; and superior project management and proof‑reading skills. Advanced aptitude for analysis and the ability to interpret and leverage data to inform strategic decision‑making is critical. A demonstrated ability to speak and write persuasively about higher education and the Jesuit tradition is highly desirable. Some evening and weekend work is required to fulfill job responsibilities. Must be a team player who is highly motivated and dedicated to the goals of advancing higher education and have an appreciation for Jesuit Catholic education and the goals and values of Boston College. Benefits Boston College offers a broad and competitive range of benefits depending on your job classification eligibility: Tuition remission for employees Tuition remission for spouses and children who meet eligibility requirements Generous medical, dental, and vision insurance Low‑cost life insurance Eligibility for both university‑funded 401k and employer‑sponsored 403b retirement plans Paid holidays annually Generous sick and vacation pay Additional benefits can be found on https://www.bc.edu/employeehandbook Boston College conducts pre‑employment background checks as part of the hiring process. Boston College is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category, including disability and protected veteran status. Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu
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