Lifecycle Marketing Strategist
Shake Shack, New York, NY, United States
Lifecycle Marketing Offer Strategist
Shake Shack is entering a new era of growth: accelerating Shack openings, expanding our footprint, and reimagining what loyalty and lifecycle marketing can be. As a member of our Lifecycle & Loyalty Growth team, the Lifecycle Marketing Offer Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist is responsible for ensuring our offer roadmap milestones are met, including discount optimization, offer ideation, testing, and execution across our owned and paid channels. This is a fantastic opportunity to gain valuable skills in offer management and campaign execution at a high growth company. This is a highly collaborative role working cross-functionally with marketing, IT, brand and ops teams, and will play an instrumental part in creating a best-in-class offer management strategy. Job Responsibilities and Duties
Offer Optimization: Assess and optimize promotional and offer strategy, in partnership with Lifecycle Team Leadership, across national, regional, occasion-based, and loyalty channelsmanaging one of the company's largest controllable revenue and margin levers. Support the setup and management of offer campaigns within our offer management, loyalty and marketing automation platforms. Design and test data-driven offer frameworks that drive incremental traffic and revenue while improving promotional efficiency and reducing unnecessary discounting. Establish governance, measurement standards, and guardrails to protect margin as owned channels and loyalty scale. Balance short-term comp and traffic goals with long-term guest frequency and lifetime value strategies. Identify and execute small optimizations across discount depth, targeting, and basket-building mechanics that translate into meaningful profit expansion and reinvestment capacity. Analytics and Campaign Reporting: Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategy in partnership with analytics. Deliver weekly offer performance reports and create an offer performance scorecard for key stakeholders Create, maintain, and mature an offer management tracking plan Lifecycle Strategy: Improve & manage the formal intake process for new requests & work. Partner on offer testing opportunities across existing guest lifecycle programs. Strategize with cross-functional partners to support offer needs for paid media and regional marketing. Test offer constructs across key guest cohorts to drive frequency, LTV & occasion-based trial. Stay up to date on digital marketing trends and best practices. Knowledge, Skills, Abilities
Data analysis and data visualization experience preferred Experience with marketing automation, orchestration and offer tools Excellent communicator with internal and external partners at all levels of an organization Strong analytical, problem-solving and organizational skills Excellent written and verbal communication skills Requirements
Education Requirements: Bachelor's Degree or equivalent work experience Work Experience: 3+ years Supervisory Experience: 0-3 years Related Experience: Proficiency in Microsoft Office suite including Excel Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred Familiarity with offer management tools preferred Benefits at Shake Shack:
Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance* Employer Paid Life and Disability Insurance* 401k Plan with Company Match* Paid Time Off* Paid Parental Leave* Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts* Development and Growth Opportunities *Eligibility criteria applies Pay Range - $78,087.50 - $100,462.50
Shake Shack is entering a new era of growth: accelerating Shack openings, expanding our footprint, and reimagining what loyalty and lifecycle marketing can be. As a member of our Lifecycle & Loyalty Growth team, the Lifecycle Marketing Offer Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist is responsible for ensuring our offer roadmap milestones are met, including discount optimization, offer ideation, testing, and execution across our owned and paid channels. This is a fantastic opportunity to gain valuable skills in offer management and campaign execution at a high growth company. This is a highly collaborative role working cross-functionally with marketing, IT, brand and ops teams, and will play an instrumental part in creating a best-in-class offer management strategy. Job Responsibilities and Duties
Offer Optimization: Assess and optimize promotional and offer strategy, in partnership with Lifecycle Team Leadership, across national, regional, occasion-based, and loyalty channelsmanaging one of the company's largest controllable revenue and margin levers. Support the setup and management of offer campaigns within our offer management, loyalty and marketing automation platforms. Design and test data-driven offer frameworks that drive incremental traffic and revenue while improving promotional efficiency and reducing unnecessary discounting. Establish governance, measurement standards, and guardrails to protect margin as owned channels and loyalty scale. Balance short-term comp and traffic goals with long-term guest frequency and lifetime value strategies. Identify and execute small optimizations across discount depth, targeting, and basket-building mechanics that translate into meaningful profit expansion and reinvestment capacity. Analytics and Campaign Reporting: Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategy in partnership with analytics. Deliver weekly offer performance reports and create an offer performance scorecard for key stakeholders Create, maintain, and mature an offer management tracking plan Lifecycle Strategy: Improve & manage the formal intake process for new requests & work. Partner on offer testing opportunities across existing guest lifecycle programs. Strategize with cross-functional partners to support offer needs for paid media and regional marketing. Test offer constructs across key guest cohorts to drive frequency, LTV & occasion-based trial. Stay up to date on digital marketing trends and best practices. Knowledge, Skills, Abilities
Data analysis and data visualization experience preferred Experience with marketing automation, orchestration and offer tools Excellent communicator with internal and external partners at all levels of an organization Strong analytical, problem-solving and organizational skills Excellent written and verbal communication skills Requirements
Education Requirements: Bachelor's Degree or equivalent work experience Work Experience: 3+ years Supervisory Experience: 0-3 years Related Experience: Proficiency in Microsoft Office suite including Excel Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred Familiarity with offer management tools preferred Benefits at Shake Shack:
Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance* Employer Paid Life and Disability Insurance* 401k Plan with Company Match* Paid Time Off* Paid Parental Leave* Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts* Development and Growth Opportunities *Eligibility criteria applies Pay Range - $78,087.50 - $100,462.50