Advertising Specialist

Digital Ads Specialist (Retail Media & Search) Location: Hybrid (NYC preferred) or Remote (U.S.) Type: Direct-hire A growing digital marketing team is seeking a Digital Ads Specialis t to support retail search and performance media efforts. This role is focused on hands-on execution and optimization across Google Ads and retail media platform s within the CPG and/or grocery space .The ideal candidate combines strong technical execution with strategic thinking, and can translate business goals into in-platform actions that drive measurable performance Responsibilities Execute campaign plans, manage budgets, and ensure pacing aligns with performance goa Hands-on management and optimization across Google Ads, Microsoft Ads, and retail media platforms (e.g., Instacart, Walmart, Target, Kroger, etc Develop and maintain structured testing roadmaps to improve performance and scale learnings across campaig Analyze campaign performance and deliver clear, actionable insigh Create ad-hoc reports that highlight key metrics and business impa Communicate performance, testing insights, and next steps to internal stakeholders and clien Collaborate cross-functionally to ensure alignment across campaign strategy and executi Qualifications 2+ years of hands-on digital advertising experie Experience with retail media platforms (Instacart, Walmart Connect, Target, Kroger, etc.) strongly prefer Strong understanding of paid search (Google Ads, Microsoft A ds)Ability to translate client or business needs into actionable campaign strateg iesExperience building and presenting performance reports with clear insig htsStrong analytical mindset with the ability to uncover the “why” behind performance tre ndsHigh attention to detail and ability to manage multiple campaigns in a fast-paced environm entStrong communication skills, both written and ver Preferred Skills Agency experi enceBackground in CPG or grocery-focused br andsExposure to both search and retail media ecosys ails:Preference for candidates based in the NYC area (hybrid 2–3 days/ week)Open to remote candidates if n eededOccasional travel (1–2 times per year) may be req Required Compensation $60,000 - $70,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifica #J-18808-Ljbffr