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Advertising Specialist Job at Soni in New York

Soni, New York, NY, United States


Digital Ads Specialist (Retail Media & Search) Location:

Hybrid (NYC preferred) or Remote (U.S.)

Type:

Direct-hire

A growing digital marketing team is seeking a

Digital Ads Specialis t to support retail search and performance media efforts. This role is focused on hands-on execution and optimization across

Google Ads and retail media platform s within the CPG and/or grocery space

.The ideal candidate combines strong technical execution with strategic thinking, and can translate business goals into in-platform actions that drive measurable performance

Responsibilities

Execute campaign plans, manage budgets, and ensure pacing aligns with performance goa

Hands-on management and optimization across Google Ads, Microsoft Ads, and retail media platforms (e.g., Instacart, Walmart, Target, Kroger, etc

Develop and maintain structured testing roadmaps to improve performance and scale learnings across campaig

Analyze campaign performance and deliver clear, actionable insigh

Create ad-hoc reports that highlight key metrics and business impa

Communicate performance, testing insights, and next steps to internal stakeholders and clien

Collaborate cross-functionally to ensure alignment across campaign strategy and executi

Qualifications

2+ years of hands-on digital advertising experie

Experience with retail media platforms (Instacart, Walmart Connect, Target, Kroger, etc.) strongly prefer

Strong understanding of paid search (Google Ads, Microsoft A

ds)Ability to translate client or business needs into actionable campaign strateg

iesExperience building and presenting performance reports with clear insig

htsStrong analytical mindset with the ability to uncover the “why” behind performance tre

ndsHigh attention to detail and ability to manage multiple campaigns in a fast-paced environm

entStrong communication skills, both written and ver

Preferred Skills

Agency experi

enceBackground in CPG or grocery-focused br

andsExposure to both search and retail media ecosys

ails:Preference for candidates based in the NYC area (hybrid 2–3 days/

week)Open to remote candidates if n

eededOccasional travel (1–2 times per year) may be req

Required Compensation $60,000 - $70,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifica

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