Marketing Coordinator

Job Title: Marketing Coordinator, Brand Marketing

Position Overview We are looking for a highly organized, enthusiastic, and detail-oriented Marketing Coordinator to support the Brand Marketing team for a fast-growing CPG beverage brand. This individual will play a key role in helping bring brand campaigns, product launches, and cross-channel marketing initiatives to life. The ideal candidate is passionate about consumer brands, understands the importance of storytelling and execution, and thrives in a fast-paced environment.

Key Responsibilities

• Support the execution of brand marketing initiatives across digital, social, retail, e-commerce, field marketing, and partnerships.
• Assist with planning and coordinating new product launches, seasonal campaigns, and promotional initiatives.
• Manage marketing calendars, timelines, and project trackers to ensure deliverables are completed on time.
• Coordinate with cross-functional teams including creative, social, sales, trade marketing, e-commerce, product development, and external agencies/vendors.
• Help develop campaign briefs, presentations, launch documents, and recap materials.
• Assist in organizing and maintaining brand assets, packaging updates, product information, and marketing collateral.
• Support sampling programs, events, partnerships, and experiential activations to drive brand awareness and trial.
• Track campaign results, compile data, and support reporting on marketing performance and key learnings.

• Ensure all brand communications and materials are consistent with brand voice, visual guidelines, and positioning.
• Provide day-to-day administrative support including invoice processing, budget tracking, sample coordination, and meeting logistics as needed.
• Assist with influencer and brand partnership outreach, gifting, and relationship management
• Support management of PR agency, including coordinating communications, tracking deliverables, sharing assets/product, and assisting with press opportunities and reporting
• Help plan and execute events, activations, and brand moments
• Manage product seeding and shipping logistics
• Collaborate cross-functionally with internal teams (creative, social, sales, operations) and external partners
• Source and onboard brand partners for our VIP perks program, including vetting and coordinating partnership details

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in marketing, preferably within CPG, beverage, food, wellness, lifestyle, or retail brands.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities and work effectively in a fast-paced, entrepreneurial environment.
• Collaborative, proactive, and eager to contribute across a variety of marketing initiatives.
• Proficiency in Microsoft Office and/or Google Workspace; familiarity with project management platforms is a plus.
• Passion for consumer brands, innovation, and the beverage space.

Preferred Experience

• Experience supporting product launches, retail marketing, or integrated consumer campaigns.
• Exposure to shopper marketing, trade marketing, field sampling, or brand partnerships.
• Understanding of the CPG or beverage landscape, including retail and consumer trends.
• Experience working with creative assets, packaging, or point-of-sale materials is a plus.

Ideal Candidate

• Passionate about building brands that connect with consumers
• Highly organized with strong follow-through
• Creative thinker with an executional mindset
• Comfortable working cross-functionally and wearing multiple hats
• Excited by innovation, culture, and trends within food and beverage