Sr. Retention and Lifecycle Marketing Manager

About Us

Posh Peanut is a fast-growing, design-obsessed baby and kids brand built for the modern parent. We are digitally native, move quickly, experiment boldly, and attract A-talent who want to build something culturally relevant and genuinely loved.

Role

We are seeking a Senior Retention & Lifecycle Marketing Manager to own strategy and execution across email, SMS, app push, loyalty, and key customer journeys. This role drives repeat purchase, customer lifetime value, and lead activation through data-informed lifecycle programs. The ideal candidate is both strategic and hands-on, partnering cross-functionally to deliver cohesive, high-performing customer experiences.

What You’ll Do

Retention & Lifecycle Ownership

• Own end-to-end strategy and execution for batch, automated, and transactional campaigns across email, SMS, and app push
• Build and scale lifecycle, winback, and post-purchase journeys using behavioral, cohort, and LTV data
• Lead content planning and briefing aligned to product launches, inventory, and promotional moments
• Manage production workflows from ideation through QA, deployment, and post-campaign analysis

Loyalty Program & Strategic Support

• Partner with leadership to shape loyalty program structure, rewards, and implementation
• Develop loyalty journeys, tiers, and personalized offers across channels

Cross-Functional Collaboration

• Align retention calendars with brand, ecommerce, merchandising, and product priorities
• Partner with creative and copy teams to deliver on-brand, customer-centric storytelling

Performance, Analysis & Compliance

• Own reporting and KPIs (i.e. open rate, CTR, CVR, revenue, unsubscribe, and LTV)
• Present insights and recommendations to stakeholders and lead implementation
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and TCPA; maintain deliverability health and suppression lists

Testing & Optimization

• Lead A/B testing roadmap across subject lines, creative, timing, and segmentation
• Build advanced segmentation and dynamic content strategies to increase personalization and conversion

What You’ll Bring

• 5–8 years in lifecycle, CRM, or retention marketing for a DTC or ecommerce brand
• Deep experience with Klaviyo and Attentive; familiarity with app push tools such as TapCart
• Proven success scaling automated workflows and loyalty programs
• Strong analytical skills with proficiency in Excel or Google Sheets and analytics tools
• Comfortable QAing creative assets; HTML or CSS knowledge a plus
• Excellent project management, organization, and cross-functional communication skills
• Comfortable operating in a fast-paced, test-and-learn environment

Hybrid role based in Glendale, CA with an expectation of approximately three in-office days per week.