Summary We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue.
You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change — because in SEO, they always do.
At WLX, SEO isn't a support function — it's a driving force. We have the resources, the management backing, and the hands‑on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.
If you thrive on launching new projects, love the pace of a high‑growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals, this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results.
What you’ll do Lead revenue expansion of existing affiliate sites : develop and implement long‑term SEO strategies, optimize high‑value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites.
Launch new affiliate sites end to end : from keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch.
Drive on‑page and off‑page performance : conduct content audits, improve SERP feature capture, manage link‑building tactics, and work with agencies and publishers to strengthen domain authority.
Identify and unlock growth opportunities : research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks.
Manage and develop a team of SEO Content Managers : set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed.
What you’ve got Substantial on‑page and off‑page experience in SEO, with a track record of driving organic growth at scale.
Proven experience managing a team and getting the best out of people while keeping standards high.
Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages.
Analytical and structured — you prioritize what matters, communicate clearly, and make decisions under pressure.
Comfortable working in a fast‑paced, flat, startup‑style environment.
Experience in iGaming or other affiliate marketing industries is a plus.
About Us At We Love X, we build and run high‑performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA‑based affiliation across multiple verticals, we turn high‑intent traffic into scalable growth for our partners. Over the past years, we’ve also built one of the fastest‑growing SEO businesses in our space, partnering with some of the world’s largest publishers. Beyond our own sites, We Love X constantly incubates new, performance‑marketing‑driven business models – from first idea to international scale.
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In Summary: We Love X is looking for an SEO Lead to take ownership of our affiliate portfolio and scale it . You'll work with some of the biggest publishers in the world and have a direct impact on revenue . At WLX, SEO isn't a support function — it's a driving force . Everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers .
En Español:
Resumen Buscamos un líder de SEO para tomar posesión de nuestra cartera de afiliados y escalarla. Trabajará con algunas de las editoriales más grandes del mundo y tendrá un impacto directo en los ingresos. Dirigirá la estrategia de SEO a través de múltiples sitios de afiliación que abarcan una amplia variedad de verticales, llevará vidas continuas hacia nuevos mercados y administrará un pequeño equipo de gerentes de contenido de SEO. Tendrá la autonomía de establecer dirección, priorizar lo que mueve la aguja y actuar rápidamente cuando las cosas cambien porque en SEO siempre lo hacen. En WLX, el SEO no es una función de soporte es una fuerza motriz. Tenemos los recursos, el respaldo de gestión y la experiencia necesaria para hacer que las cosas sucedan. Y a diferencia de una agencia, todo lo que queremos es: desarrollar proyectos de marca, colaborar estrechamente con los editores del mundo. Usted informará al Jefe de Producto y colaborará estrechamente con los editores, gerentes verticales y equipos de contenido para convertir las oportunidades de SEO en resultados comerciales mensurables. Lo que hará Liderar la expansión de ingresos de los sitios afiliados existentes: desarrollar e implementar estrategias de SEO a largo plazo, optimizar páginas de alto valor para el ranking y CTR, y tener campañas de backlink en varios sitios affiliados. Lanzar nuevos sitios de afiliación del extremo al extremo: desde el agrupamiento de palabras clave, mapeo de temas, estructura de contenidos y coordinar a las partes interesadas- para operar nuevos sitios desde cero. Dirigir en redes sociales y fuera de la página realizar auditorías de contenido, mejorar la captura de funciones, gestionar tácticas de creación de vínculos de páginas web, y trabajar con las agencias de inicio de dominio para fortalecer su autoridad. Como líder de mercado en la afiliación con base en SEA a través de múltiples verticales, convertimos el tráfico de alta intención en crecimiento escalable para nuestros socios. En los últimos años, también hemos construido uno de los negocios de SEO que más rápido crece en nuestro espacio, asociándonos con algunos de los editores más grandes del mundo. Más allá de nuestras propias páginas web, We Love X incubará constantemente nuevos modelos de negocio basados en marketing de rendimiento desde su primera idea hasta una escala internacional. #J-18808-Ljbffr