Sr. Digital Marketing Specialist
Norwegian Cruise Line, Miami, FL, United States
GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we're continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
APPLY ONLINE If you're interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.
JOB DESCRIPTION
The Senior Digital Marketing Specialist will be responsible for supporting the planning, execution, optimization and analysis of Regent Seven Seas Cruises' digital marketing campaigns across all media channels. This role combines strategic thinking, hands-on campaign management, and data-driven decision-making to support broader marketing objectives to drive measurable growth for the business.
DUTIES & RESPONSIBILITIES
Paid Media Strategy & Execution Support the development and implement multi-channel paid media campaigns (across Search, Social, Display, Video, Programmatic, etc.) to produce key business goals. Work in collaboration with fellow team members and external vendors to manage advertising campaign development for various campaigns (particularly lower funnel), including briefing, asset development, timeline management, creative feedback and trafficking. Manage end-to-end campaign execution across platforms such as Google Campaign Manager, SA360, DV360, Meta, YouTube, and more. Conduct audience segmentation, targeting, and creative testing to drive optimal performance and inform future strategies. Collaborate with creative, analytics, and brand marketing teams to ensure alignment across messaging, media, and that holistic business KPIs are effectively communicated & met. Assist with optimization & performance Management Monitor campaign performance daily/weekly/monthly/quarterly and optimize based on key metrics (CTR, CPC, CPA, ROI, ROAS, CTA, conversions, etc.). Collaborate with key stakeholders on developing and implementing A/B and multivariate testing to inform media performance & strategy evolution. Leverage automation tools and scripts to enhance efficiency & scalability. Review monthly Agency deliverables for accuracy and relevancy. Analytics & Reporting
Analyze campaign data & performance on ongoing basis to uncover insights and document trends to share with broader organization stakeholders and leadership. Develop regular performance reports with actionable recommendations to be shared with executive leadership when pertinent. Partner with data and analytics teams to track attribution, conversion paths, user behavior and creative impact. Collaboration & Cross-Functional Partnerships Work closely with internal stakeholders to align media efforts with integrated marketing objectives (Brand, CRM, Web, In-house Creative, Analytics, etc.). Support senior leadership initiatives as needed (i.e., ad hoc reporting requests, performance deep dives, test & learn results, and more). Perform other job-related functions as needed/assigned. QUALIFICATIONS
DEGREE TYPE:
Bachelor's Degree
FIELD(S) OF STUDY:
Marketing, Media, Advertising, Marketing Analytics, etc
EXPERIENCE
Minimum 5 years of advertising agency or related experience in advertising campaign strategy & performance digital experience preferred. Extensive knowledge of working across Paid Search (Google & Bing), Google Ads, Meta Ads Manager, Programmatic DSPs, and more. Experience working with creative teams to develop advertising campaigns. Experience in reviewing media plans & performance across Paid Social, Paid Search, Display (Programmatic & Direct), Video, Audio, and more. Experience in pulling reporting directly from media channels/platforms to measure the success & impact of campaign performance. Experience in analyzing website reporting & performance driven digital marketing tactics. Proficiency in Excel/Sheets and campaign management platforms. Tableau experience is a plus. Experience in working with and developing customer journeys is a plus. Advertising experience a plus. Workfront experience a plus. COMPETENCIES/SKILLS
Understanding of the customer journey and ability to guide creative feedback from the consumer point of view. Ability to move quickly and prioritize based on business needs. Strong written and verbal communication skills, particularly with cross-channel teams and vendors. Developed skills in research and analytics. Proactive learner and self-starter, able to independently navigate and execute. Meticulously organized with experience managing and maintaining project timelines. Possess a keen eye for detail. Adept at using Social & Digital media to meet business objectives, hungry to stay up to date on latest platform releases, updates, and technologies.
ABOUT NCLH Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas Cruises
New Releases
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
APPLY ONLINE If you're interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.
JOB DESCRIPTION
The Senior Digital Marketing Specialist will be responsible for supporting the planning, execution, optimization and analysis of Regent Seven Seas Cruises' digital marketing campaigns across all media channels. This role combines strategic thinking, hands-on campaign management, and data-driven decision-making to support broader marketing objectives to drive measurable growth for the business.
DUTIES & RESPONSIBILITIES
Paid Media Strategy & Execution Support the development and implement multi-channel paid media campaigns (across Search, Social, Display, Video, Programmatic, etc.) to produce key business goals. Work in collaboration with fellow team members and external vendors to manage advertising campaign development for various campaigns (particularly lower funnel), including briefing, asset development, timeline management, creative feedback and trafficking. Manage end-to-end campaign execution across platforms such as Google Campaign Manager, SA360, DV360, Meta, YouTube, and more. Conduct audience segmentation, targeting, and creative testing to drive optimal performance and inform future strategies. Collaborate with creative, analytics, and brand marketing teams to ensure alignment across messaging, media, and that holistic business KPIs are effectively communicated & met. Assist with optimization & performance Management Monitor campaign performance daily/weekly/monthly/quarterly and optimize based on key metrics (CTR, CPC, CPA, ROI, ROAS, CTA, conversions, etc.). Collaborate with key stakeholders on developing and implementing A/B and multivariate testing to inform media performance & strategy evolution. Leverage automation tools and scripts to enhance efficiency & scalability. Review monthly Agency deliverables for accuracy and relevancy. Analytics & Reporting
Analyze campaign data & performance on ongoing basis to uncover insights and document trends to share with broader organization stakeholders and leadership. Develop regular performance reports with actionable recommendations to be shared with executive leadership when pertinent. Partner with data and analytics teams to track attribution, conversion paths, user behavior and creative impact. Collaboration & Cross-Functional Partnerships Work closely with internal stakeholders to align media efforts with integrated marketing objectives (Brand, CRM, Web, In-house Creative, Analytics, etc.). Support senior leadership initiatives as needed (i.e., ad hoc reporting requests, performance deep dives, test & learn results, and more). Perform other job-related functions as needed/assigned. QUALIFICATIONS
DEGREE TYPE:
Bachelor's Degree
FIELD(S) OF STUDY:
Marketing, Media, Advertising, Marketing Analytics, etc
EXPERIENCE
Minimum 5 years of advertising agency or related experience in advertising campaign strategy & performance digital experience preferred. Extensive knowledge of working across Paid Search (Google & Bing), Google Ads, Meta Ads Manager, Programmatic DSPs, and more. Experience working with creative teams to develop advertising campaigns. Experience in reviewing media plans & performance across Paid Social, Paid Search, Display (Programmatic & Direct), Video, Audio, and more. Experience in pulling reporting directly from media channels/platforms to measure the success & impact of campaign performance. Experience in analyzing website reporting & performance driven digital marketing tactics. Proficiency in Excel/Sheets and campaign management platforms. Tableau experience is a plus. Experience in working with and developing customer journeys is a plus. Advertising experience a plus. Workfront experience a plus. COMPETENCIES/SKILLS
Understanding of the customer journey and ability to guide creative feedback from the consumer point of view. Ability to move quickly and prioritize based on business needs. Strong written and verbal communication skills, particularly with cross-channel teams and vendors. Developed skills in research and analytics. Proactive learner and self-starter, able to independently navigate and execute. Meticulously organized with experience managing and maintaining project timelines. Possess a keen eye for detail. Adept at using Social & Digital media to meet business objectives, hungry to stay up to date on latest platform releases, updates, and technologies.
ABOUT NCLH Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas Cruises
New Releases
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.