Marketing Automation Specialist (Hybrid)
Cella, Lake Forest, IL, United States
Job Type: Contract
Compensation Range: $32.37 - $37.37 per hour
Location: Mettawa, Illinois
Elevate your career by joining a cutting‑edge team as a Marketing Specialist where you will drive high‑impact omnichannel campaigns for a global leader in the pharmaceutical industry. This long‑term hybrid opportunity in Mettawa allows you to showcase your Marketo expertise while building sophisticated customer journeys that deliver the right message at the perfect time. If you are a detail‑oriented pro with a passion for marketing automation and digital optimization, we want to hear from you!
Responsibilities
Build, QC and execute low‑medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.
Ensure high quality, on‑time, and error‑free implementation, testing, and QA of campaigns within the Marketo Engage automation platform.
Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
Identify issues, identify root cause, and recommend corrective action for campaign builds, domain and IP reputation and deliverability.
Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
Build and execute test plans, identify winners and proactively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
Collaborate with various internal and external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross‑functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
Provide exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.
Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
Qualifications
Marketo (or similar marketing automation platform) expertise – hands‑on experience building, testing, and executing campaigns in Marketo or Salesforce Marketing Cloud.
Omnichannel and email campaign management – ability to build, QC, and optimize targeted marketing campaigns across multiple channels (email, direct mail, media) for 1:1 communications.
3‑5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
Minimum of 3 years of hands‑on work experience creating marketing campaigns in enterprise‑level marketing automation platforms such as Marketo or Salesforce Marketing Cloud. Marketo Expert Certification desired.
Analytical and problem‑solving skills – strong analytical skillset for monitoring deliverability, campaign effectiveness, identifying issues, and optimizing performance.
Project management and collaboration – capable of managing multiple projects, working cross‑functionally, and providing excellent client and stakeholder service.
Quality control and attention to detail – skilled in campaign QA, documentation, testing, and ensuring error‑free delivery and high standards.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Benefits: Cella by Randstad Digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).
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Compensation Range: $32.37 - $37.37 per hour
Location: Mettawa, Illinois
Elevate your career by joining a cutting‑edge team as a Marketing Specialist where you will drive high‑impact omnichannel campaigns for a global leader in the pharmaceutical industry. This long‑term hybrid opportunity in Mettawa allows you to showcase your Marketo expertise while building sophisticated customer journeys that deliver the right message at the perfect time. If you are a detail‑oriented pro with a passion for marketing automation and digital optimization, we want to hear from you!
Responsibilities
Build, QC and execute low‑medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.
Ensure high quality, on‑time, and error‑free implementation, testing, and QA of campaigns within the Marketo Engage automation platform.
Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
Identify issues, identify root cause, and recommend corrective action for campaign builds, domain and IP reputation and deliverability.
Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
Build and execute test plans, identify winners and proactively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
Collaborate with various internal and external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross‑functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
Provide exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.
Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
Qualifications
Marketo (or similar marketing automation platform) expertise – hands‑on experience building, testing, and executing campaigns in Marketo or Salesforce Marketing Cloud.
Omnichannel and email campaign management – ability to build, QC, and optimize targeted marketing campaigns across multiple channels (email, direct mail, media) for 1:1 communications.
3‑5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
Minimum of 3 years of hands‑on work experience creating marketing campaigns in enterprise‑level marketing automation platforms such as Marketo or Salesforce Marketing Cloud. Marketo Expert Certification desired.
Analytical and problem‑solving skills – strong analytical skillset for monitoring deliverability, campaign effectiveness, identifying issues, and optimizing performance.
Project management and collaboration – capable of managing multiple projects, working cross‑functionally, and providing excellent client and stakeholder service.
Quality control and attention to detail – skilled in campaign QA, documentation, testing, and ensuring error‑free delivery and high standards.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Benefits: Cella by Randstad Digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).
#J-18808-Ljbffr