Marketing Automation Specialist (Marketo)

Overview Location: Hybrid (3 days onsite: Tuesday-Thursday). Schedule: 8:00 AM – 5:00 PM CST (1-hour lunch). Assignment Length: 2 years. On behalf of our client, we are seeking a detail-oriented and analytical Marketing Automation Specialist (Marketo) to join our client’s inhouse digital lab team. This role plays a critical part in building and executing Healthcare Professional (HCP) 1:1 marketing programs, delivering personalized, omnichannel experiences that drive engagement and performance. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing, campaign execution, and continuous optimization. Key Responsibilities Build, QA, and execute low-to-medium complexity omnichannel campaigns, including email, direct mail, and media Develop customer journeys, including base cadences and trigger-based programs to deliver personalized communications Ensure high-quality, on-time, error-free campaign execution within Marketo (or similar platforms) Create and maintain quality control documentation to ensure accuracy and consistency Monitor email deliverability, domain health, and IP reputation; recommend and implement optimizations Identify campaign issues, perform root cause analysis, and implement corrective actions Develop and execute test plans (A/B testing, segmentation, timing, etc.) and recommend performance improvements Participate in agile workflows including design, build, QA, and ongoing optimization Collaborate cross-functionally with Brand Marketing, Strategy, IT, Analytics, and external agencies Provide regular project updates, flag risks, and ensure alignment with stakeholders Stay current on industry trends, tools, and best practices in 1:1 and email marketing Top Skills & Qualifications Hands-on experience with Marketo or Salesforce Marketing Cloud, marketing automation platforms Strong experience managing omnichannel campaigns (email, direct mail, digital media) Solid analytical and problem-solving skills with the ability to interpret data and optimize performance Strong project management and cross-functional collaboration skills High attention to detail with a focus on QA, testing, and error-free execution Basic Qualifications Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) 3 years of experience in database marketing, CRM, email, or 1:1 marketing Minimum 3 years of hands-on campaign execution in enterprise marketing automation platform: Marketo or SFMC Understanding of email marketing best practices, deliverability, and customer journey mapping Ability to manage multiple projects in a fast-paced environment Technical Skills Marketo or SFMC Proficiency in Microsoft Office (Excel, PowerPoint, Word) Working knowledge of HTML/CSS Experience with Adobe tools preferred Familiarity with marketing analytics and reporting tools Benefits and Equal Opportunity Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at an appropriate link on file. #J-18808-Ljbffr