Product Marketing Manager, Brand Innovation
TikTok, New York, NY, United States
Responsibilities
The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for TikTok’s flagship branding products, including solutions across the For You Feed, TopView, and TikTok Pulse. You’ll work closely with cross-functional partners across Product, Sales, and Business Marketing to help bring new products and features to market, refine positioning, and drive adoption.
Support the development and execution of go‑to‑market strategies across TikTok’s branding solutions portfolio.
Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams.
Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction.
Develop sales enablement materials and programs that drive product adoption and revenue growth.
Collaborate with regional teams to adapt global strategies for local markets and ensure strong in‑market execution.
Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
Qualifications Minimum qualifications:
BA/BS degree or above.
3+ years of experience in product marketing, product management, or a related field.
Experience in digital advertising or media preferred.
Understanding of branding and advertising solutions, including how different industries approach marketing.
Strong knowledge of sales and marketing processes.
Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
Experience working cross‑functionally; experience in global or regional environments.
Preferred qualifications:
A fast learner with a good sense of judgment and original thinking.
Commercial mindset, with ability to connect marketing efforts to business impact.
Proactive, curious, and fast learner with strong judgment and problem‑solving skills.
Job Information 【For Pay Transparency】Compensation Description (Annually): The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
The company reserves the right to modify or change these benefits programs at any time, with or without notice.
Disability Accommodations TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
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As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for TikTok’s flagship branding products, including solutions across the For You Feed, TopView, and TikTok Pulse. You’ll work closely with cross-functional partners across Product, Sales, and Business Marketing to help bring new products and features to market, refine positioning, and drive adoption.
Support the development and execution of go‑to‑market strategies across TikTok’s branding solutions portfolio.
Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams.
Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction.
Develop sales enablement materials and programs that drive product adoption and revenue growth.
Collaborate with regional teams to adapt global strategies for local markets and ensure strong in‑market execution.
Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
Qualifications Minimum qualifications:
BA/BS degree or above.
3+ years of experience in product marketing, product management, or a related field.
Experience in digital advertising or media preferred.
Understanding of branding and advertising solutions, including how different industries approach marketing.
Strong knowledge of sales and marketing processes.
Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
Experience working cross‑functionally; experience in global or regional environments.
Preferred qualifications:
A fast learner with a good sense of judgment and original thinking.
Commercial mindset, with ability to connect marketing efforts to business impact.
Proactive, curious, and fast learner with strong judgment and problem‑solving skills.
Job Information 【For Pay Transparency】Compensation Description (Annually): The base salary range for this position in the selected city is $108000 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
The company reserves the right to modify or change these benefits programs at any time, with or without notice.
Disability Accommodations TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
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