Product Manager, Consumer Marketing, TREMFYA GI
Johnson & Johnson Innovative Medicine, Horsham, PA, United States
Overview
Johnson & Johnson, Innovative Medicine is recruiting for a Product Manager, Consumer Marketing, TREMFYA GI located in Horsham, PA. The role leads Direct-to-Consumer (DTC) and Patient initiatives within the inflammatory bowel disease (IBD) market.
Job Function Marketing
Job Sub Function Advertising & Promotions
Job Category Professional
All Job Posting Locations Horsham, Pennsylvania, United States of America
About the Organization Johnson & Johnson Innovative Medicine is focused on developing treatments and advancing science to deliver breakthroughs of tomorrow. Learn more at jnj.com/innovative-medicine.
The Role The Product Manager, Consumer Marketing will be an integral member of the TREMFYA Gastroenterology (GI) Marketing team. This position is responsible for leading and implementing Direct-to-Consumer (DTC) and patient initiatives within the inflammatory bowel disease (IBD) market. This role reports to the Group Product Director, Consumer Marketing (DTC) & Customer Experience (Cx).
Key Responsibilities
Lead external creative agencies and media partners in planning, executing, and optimizing DTC marketing programs across media channels, with a focus on Spanish-language activations (website, CRM, social media, video, display, search, patient engagement, custom content, POC, testimonials, and OOH).
Collaborate with advocacy and communications teams to identify and implement patient advocacy partnerships and initiatives.
Coordinate market research, gather patient insights, and support development of the GI patient brand offering.
Partner with Regulatory, Medical, and Legal to ensure timely and compliant review and approval of promotional materials.
Develop in-office educational materials to support patients as they begin treatment.
Collaborate with internal partners to shape and execute communication, PR, and advocacy strategies.
Provide timely updates to the field sales team regarding DTC tactics and patient education resources.
Contribute to the budget, annual business, and strategic plans.
Qualifications Education
Bachelor’s degree required; MBA or related advanced degree is preferred.
Experience and Skills
Minimum of 3 years of business experience; immunology experience is preferred.
Experience in marketing, advertising, sales, sales learning & development, payer, or related fields is preferred.
Creative, enthusiastic, and strong analytically with excellent business insight.
Willingness to embrace AI and leverage it as an enabler.
Self-starter with accountability and strong project planning and organizational skills.
Excellent leadership and collaboration skills within a team.
Ability to manage multiple demands and priorities with timely alignment and decision-making.
Other Requirements
Based in Horsham, PA with an expectation of 3 days onsite per week (J&J Flex).
Up to 25% domestic travel, including overnight and weekend travel, may be required.
Strong English communication skills to convey value proposition.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an inclusive interview process. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via jnj.com/contact-us/careers; internal employees contact AskGS to be directed to your accommodation resource.
Required/Preferred Skills
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Job Function Marketing
Job Sub Function Advertising & Promotions
Job Category Professional
All Job Posting Locations Horsham, Pennsylvania, United States of America
About the Organization Johnson & Johnson Innovative Medicine is focused on developing treatments and advancing science to deliver breakthroughs of tomorrow. Learn more at jnj.com/innovative-medicine.
The Role The Product Manager, Consumer Marketing will be an integral member of the TREMFYA Gastroenterology (GI) Marketing team. This position is responsible for leading and implementing Direct-to-Consumer (DTC) and patient initiatives within the inflammatory bowel disease (IBD) market. This role reports to the Group Product Director, Consumer Marketing (DTC) & Customer Experience (Cx).
Key Responsibilities
Lead external creative agencies and media partners in planning, executing, and optimizing DTC marketing programs across media channels, with a focus on Spanish-language activations (website, CRM, social media, video, display, search, patient engagement, custom content, POC, testimonials, and OOH).
Collaborate with advocacy and communications teams to identify and implement patient advocacy partnerships and initiatives.
Coordinate market research, gather patient insights, and support development of the GI patient brand offering.
Partner with Regulatory, Medical, and Legal to ensure timely and compliant review and approval of promotional materials.
Develop in-office educational materials to support patients as they begin treatment.
Collaborate with internal partners to shape and execute communication, PR, and advocacy strategies.
Provide timely updates to the field sales team regarding DTC tactics and patient education resources.
Contribute to the budget, annual business, and strategic plans.
Qualifications Education
Bachelor’s degree required; MBA or related advanced degree is preferred.
Experience and Skills
Minimum of 3 years of business experience; immunology experience is preferred.
Experience in marketing, advertising, sales, sales learning & development, payer, or related fields is preferred.
Creative, enthusiastic, and strong analytically with excellent business insight.
Willingness to embrace AI and leverage it as an enabler.
Self-starter with accountability and strong project planning and organizational skills.
Excellent leadership and collaboration skills within a team.
Ability to manage multiple demands and priorities with timely alignment and decision-making.
Other Requirements
Based in Horsham, PA with an expectation of 3 days onsite per week (J&J Flex).
Up to 25% domestic travel, including overnight and weekend travel, may be required.
Strong English communication skills to convey value proposition.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an inclusive interview process. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via jnj.com/contact-us/careers; internal employees contact AskGS to be directed to your accommodation resource.
Required/Preferred Skills
#J-18808-Ljbffr