Manager - DTC Lifecycle Marketing and CRM, MS NOW
Versant Media, New York, NY, United States
VERSANT is a leading force in news, sports and entertainment – home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.
Job Description Reporting to the Director, DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will develop the cross‑channel user journeys and lifecycle marketing framework to acquire, onboard, and retain customers for MS NOW’s new‑to‑market subscription experience. The role establishes best practices for growing the database, partners cross‑functionally on a shared lifecycle framework and segmentation strategy, determines workflows and responsibilities across teams and tools, and builds/deploys promotional, lifecycle and transactional campaigns across email, web, in‑app and SMS.
Responsibilities
Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in‑app messaging and SMS
Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels
Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels
Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients
Deploy promotional and transactional communications through CRM channels
Establish the workflows and MarTech needs required for campaign orchestration, segmentation and personalization
Lead A/B testing and experimentation across all CRM channels
Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, etc.)
Regularly monitor and report on channel health metrics and campaign insights
Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels
Assess third‑party platforms and technologies for advanced personalization, automation and testing
Qualifications
5+ years of lifecycle marketing experience
Strategic thinker with executional expertise
Hands‑on experience building user journeys or drip campaigns in Sail‑thru, Braze or comparable customer engagement technologies and ESPs
Prior experience writing and deploying push notifications, in‑app messaging and SMS
Expert knowledge in email HTML
Strong collaborator who can influence across teams
Attention to detail (grammar, link testing, validating segments, etc.)
Understanding of global compliance regulations (CAN‑SPAM, GDPR) and native app opt‑ins
Strong project management and prioritization skills
Additional Job Requirements
Must be willing to work in New York, NY
Must have unrestricted work authorization to work in the United States
Benefits This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement and a variety of other discounts and perks.
Salary Salary Range: $135,000 – $150,000, bonus eligible.
Equal Employment Opportunity VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
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Job Description Reporting to the Director, DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will develop the cross‑channel user journeys and lifecycle marketing framework to acquire, onboard, and retain customers for MS NOW’s new‑to‑market subscription experience. The role establishes best practices for growing the database, partners cross‑functionally on a shared lifecycle framework and segmentation strategy, determines workflows and responsibilities across teams and tools, and builds/deploys promotional, lifecycle and transactional campaigns across email, web, in‑app and SMS.
Responsibilities
Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in‑app messaging and SMS
Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels
Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels
Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients
Deploy promotional and transactional communications through CRM channels
Establish the workflows and MarTech needs required for campaign orchestration, segmentation and personalization
Lead A/B testing and experimentation across all CRM channels
Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, etc.)
Regularly monitor and report on channel health metrics and campaign insights
Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels
Assess third‑party platforms and technologies for advanced personalization, automation and testing
Qualifications
5+ years of lifecycle marketing experience
Strategic thinker with executional expertise
Hands‑on experience building user journeys or drip campaigns in Sail‑thru, Braze or comparable customer engagement technologies and ESPs
Prior experience writing and deploying push notifications, in‑app messaging and SMS
Expert knowledge in email HTML
Strong collaborator who can influence across teams
Attention to detail (grammar, link testing, validating segments, etc.)
Understanding of global compliance regulations (CAN‑SPAM, GDPR) and native app opt‑ins
Strong project management and prioritization skills
Additional Job Requirements
Must be willing to work in New York, NY
Must have unrestricted work authorization to work in the United States
Benefits This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement and a variety of other discounts and perks.
Salary Salary Range: $135,000 – $150,000, bonus eligible.
Equal Employment Opportunity VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
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