Manager - DTC Lifecycle Marketing and CRM, MS NOW
Versant, New York, NY, United States
Manager - DTC Lifecycle Marketing and CRM, MS NOW
Full-time
Business Segment: MS NOW
Compensation: USD 135,000 - USD 150,000 per year
Location: New York, NY
Reporting to the Director of DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will join a growing team tasked with the marketing launch and growth of MS NOW’s new-to-market subscription experience. This position will develop the cross‑channel user journeys and lifecycle marketing framework to acquire, onboard, and retain customers. The manager will establish best practices for growing the database, partner cross‑functionally on a shared lifecycle framework and segmentation strategy, determine workflows and roles and responsibilities across teams and tools, and build/deploy promotional, lifecycle and transactional campaigns across email, web, in‑app, and SMS.
This position is ideal for someone who already has executional, hands‑on keyboard CRM expertise and is looking to expand their scope of influence by shaping our customer engagement strategy as we go‑to‑market and build a new CRM capability.
Responsibilities
Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in‑app messaging, and SMS.
Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels.
Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels.
Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients.
Deploy promotional and transactional communications through CRM channels.
Establish the workflows and MarTech needs required for campaign orchestration, segmentation, and personalization.
Lead A/B testing and experimentation across all CRM channels.
Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, etc.).
Regularly monitor and report on channel health metrics and campaign insights.
Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels.
Assess 3rd‑party platforms and technologies for advanced personalization, automation, and testing.
Qualifications
5+ years of lifecycle marketing experience.
Strategic thinker with executional expertise.
Hands‑on experience building user journeys or drip campaigns in Sail‑thru, Braze or comparable customer engagement technologies and ESPs.
Prior experience writing and deploying push notifications, in‑app messaging, and SMS.
Expert knowledge in email HTML.
Strong collaborator who can influence across teams.
Understanding of global compliance regulations (CAN‑SPAM, GDPR) and native app opt‑ins.
Strong project management and prioritization skills.
Additional Job Requirements
Must be willing to work in New York, NY.
Must have unrestricted work authorization to work in the United States.
This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Salary Range: $135,000 - $150,000, bonus eligible.
Equal Employment Opportunity VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
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Full-time
Business Segment: MS NOW
Compensation: USD 135,000 - USD 150,000 per year
Location: New York, NY
Reporting to the Director of DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will join a growing team tasked with the marketing launch and growth of MS NOW’s new-to-market subscription experience. This position will develop the cross‑channel user journeys and lifecycle marketing framework to acquire, onboard, and retain customers. The manager will establish best practices for growing the database, partner cross‑functionally on a shared lifecycle framework and segmentation strategy, determine workflows and roles and responsibilities across teams and tools, and build/deploy promotional, lifecycle and transactional campaigns across email, web, in‑app, and SMS.
This position is ideal for someone who already has executional, hands‑on keyboard CRM expertise and is looking to expand their scope of influence by shaping our customer engagement strategy as we go‑to‑market and build a new CRM capability.
Responsibilities
Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in‑app messaging, and SMS.
Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels.
Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels.
Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients.
Deploy promotional and transactional communications through CRM channels.
Establish the workflows and MarTech needs required for campaign orchestration, segmentation, and personalization.
Lead A/B testing and experimentation across all CRM channels.
Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, etc.).
Regularly monitor and report on channel health metrics and campaign insights.
Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels.
Assess 3rd‑party platforms and technologies for advanced personalization, automation, and testing.
Qualifications
5+ years of lifecycle marketing experience.
Strategic thinker with executional expertise.
Hands‑on experience building user journeys or drip campaigns in Sail‑thru, Braze or comparable customer engagement technologies and ESPs.
Prior experience writing and deploying push notifications, in‑app messaging, and SMS.
Expert knowledge in email HTML.
Strong collaborator who can influence across teams.
Understanding of global compliance regulations (CAN‑SPAM, GDPR) and native app opt‑ins.
Strong project management and prioritization skills.
Additional Job Requirements
Must be willing to work in New York, NY.
Must have unrestricted work authorization to work in the United States.
This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Salary Range: $135,000 - $150,000, bonus eligible.
Equal Employment Opportunity VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
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