Paid Social Associate
Cypress HCM, San Jose, CA, United States
This is an exciting opportunity to join a growing global company in the cloud-based finance software industry. This will be a hybrid role based in San Jose, CA.
Key Responsibilities
Help manage the day-to-day of the company’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
Help oversee campaign budgets and performance for all paid search advertising channels
Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance
Qualifications
Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
Analytical and quantitative skills; bias towards data-based decision making
Excel/Google Sheets experience in data manipulation and analysis
Experience with Google Analytics (GA4)
Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
Willingness to assist on different projects, accounts, and campaign needs
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Key Responsibilities
Help manage the day-to-day of the company’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
Help oversee campaign budgets and performance for all paid search advertising channels
Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance
Qualifications
Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
Analytical and quantitative skills; bias towards data-based decision making
Excel/Google Sheets experience in data manipulation and analysis
Experience with Google Analytics (GA4)
Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
Willingness to assist on different projects, accounts, and campaign needs
#J-18808-Ljbffr