Senior Customer Marketing Manager - Patient
Genentech, South San Francisco, CA, United States
This Sr. Customer Marketer – Patient position is integral to successfully delivering the Respiratory Marketing Vision during a period of high growth, competition, and evolving external dynamics. The role reports to the Patient Customer Marketing Lead and partners across Commercial, Medical, and Access teams to advance patient strategies and execution.
About This Marketing Role Marketers are masterful storytellers, accountable to inform positioning using insight-driven marketing strategies, create compelling customer‑led content, and design integrated customer experiences in partnership with networked partners. In this role the individual will support the development and execution of the customer strategy and the end‑to‑end integrated customer experience.
Key Job Responsibilities Strategy
Supports development and execution of customer strategy and end‑to‑end integrated customer experience.
Supports tailored and actionable omnichannel customer engagement, leveraging customer journeys, personas, market/competitor insights, and other data, collaborating closely with the Customer Marketer Lead.
Content
Plans and executes seamless, well‑integrated marketing campaigns that include tailored omnichannel engagement plans across multiple platforms and channels.
Oversees design and creation of core materials with agencies, websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
Self‑authors derivative tactics for marketing campaigns leveraging existing and emerging technologies, with a greater emphasis on new derivatives and incorporates post‑Promotional Review Committee edits and adjustments.
Supports field deployment through communication, training and feedback loops.
Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment.
Partners with agencies and internal stakeholders, including Legal and Regulatory, to ensure development, approval, and pull‑through of compliant and effective promotional tactics.
Execution
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types.
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive outcomes.
Manages media agencies, supports customer‑specific tactical planning, and monitors go‑lives/trafficking.
Identifies key internal network partners and facilitates cross‑marketing, cross‑functional, and field alignment to ensure optimal deployment of campaigns.
Contributes to initiatives that have broader organizational impact across the marketing function and advancing progress towards Commercial, Medical & Government Affairs outcomes.
Pursues continuous professional development exploring capabilities and tools on customer content strategy, content creation and execution.
People
Works with TA Marketer and other Customer Marketers to make decisions and act in close alignment with the full product value proposition, customer positioning, and squad priorities.
Demonstrates Proficiency within the following Key Competencies
Customer Understanding – Always learning about customers, their needs, and the world they live in.
Competitive Value Creation – Determines relevant, competitive, and profitable value story offered to customers.
Strategy Development – Makes smart choices about what efforts will help achieve customers’ and the company’s goals.
Integrated Campaign Development – Builds compelling, motivating campaigns that get customers to take action.
Content Development & Approval – Crafts simple, meaningful stories efficiently and fully compliantly.
Execution Readiness – Rallies the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels – Ensures stories reach customers in a seamless, memorable experience.
Measurement & Iteration – Evaluates everything done and adjusts to foster continuous improvement.
Project & Vendor Management – Manages projects, partners, and suppliers to deliver strategy on time and on budget.
Who You Are See minimum and additional qualifications below.
Minimum Candidate Qualifications & Experience
Bachelor’s degree.
2 years of marketing experience or 1 year of marketing experience and an MBA.
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred.
Marketing experience in relevant industries.
Experience working in an omnichannel (including field) marketing.
Experience in the managed care, pharmaceutical, or biotech industry/customer engagement.
Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high‑value outcomes.
Experience leading and managing agency partners, developing agency briefs, and creating content derivatives.
Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
Location
Based in South San Francisco, CA with a hybrid schedule (3 days per week on campus).
Relocation assistance is not available at this time.
Compensation The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 – $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. This position also qualifies for the benefits detailed below.
Benefits & Employment Practices Genentech is an equal‑opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company’s policy prohibits unlawful discrimination, including but not limited to discrimination on the basis of protected veteran status, individuals with disabilities, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing the form Accommodations for Applicants.
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About This Marketing Role Marketers are masterful storytellers, accountable to inform positioning using insight-driven marketing strategies, create compelling customer‑led content, and design integrated customer experiences in partnership with networked partners. In this role the individual will support the development and execution of the customer strategy and the end‑to‑end integrated customer experience.
Key Job Responsibilities Strategy
Supports development and execution of customer strategy and end‑to‑end integrated customer experience.
Supports tailored and actionable omnichannel customer engagement, leveraging customer journeys, personas, market/competitor insights, and other data, collaborating closely with the Customer Marketer Lead.
Content
Plans and executes seamless, well‑integrated marketing campaigns that include tailored omnichannel engagement plans across multiple platforms and channels.
Oversees design and creation of core materials with agencies, websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
Self‑authors derivative tactics for marketing campaigns leveraging existing and emerging technologies, with a greater emphasis on new derivatives and incorporates post‑Promotional Review Committee edits and adjustments.
Supports field deployment through communication, training and feedback loops.
Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment.
Partners with agencies and internal stakeholders, including Legal and Regulatory, to ensure development, approval, and pull‑through of compliant and effective promotional tactics.
Execution
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types.
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive outcomes.
Manages media agencies, supports customer‑specific tactical planning, and monitors go‑lives/trafficking.
Identifies key internal network partners and facilitates cross‑marketing, cross‑functional, and field alignment to ensure optimal deployment of campaigns.
Contributes to initiatives that have broader organizational impact across the marketing function and advancing progress towards Commercial, Medical & Government Affairs outcomes.
Pursues continuous professional development exploring capabilities and tools on customer content strategy, content creation and execution.
People
Works with TA Marketer and other Customer Marketers to make decisions and act in close alignment with the full product value proposition, customer positioning, and squad priorities.
Demonstrates Proficiency within the following Key Competencies
Customer Understanding – Always learning about customers, their needs, and the world they live in.
Competitive Value Creation – Determines relevant, competitive, and profitable value story offered to customers.
Strategy Development – Makes smart choices about what efforts will help achieve customers’ and the company’s goals.
Integrated Campaign Development – Builds compelling, motivating campaigns that get customers to take action.
Content Development & Approval – Crafts simple, meaningful stories efficiently and fully compliantly.
Execution Readiness – Rallies the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels – Ensures stories reach customers in a seamless, memorable experience.
Measurement & Iteration – Evaluates everything done and adjusts to foster continuous improvement.
Project & Vendor Management – Manages projects, partners, and suppliers to deliver strategy on time and on budget.
Who You Are See minimum and additional qualifications below.
Minimum Candidate Qualifications & Experience
Bachelor’s degree.
2 years of marketing experience or 1 year of marketing experience and an MBA.
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred.
Marketing experience in relevant industries.
Experience working in an omnichannel (including field) marketing.
Experience in the managed care, pharmaceutical, or biotech industry/customer engagement.
Experience creating customer strategies, plans, and tactics that have strengthened market positioning and driven high‑value outcomes.
Experience leading and managing agency partners, developing agency briefs, and creating content derivatives.
Contributed to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
Location
Based in South San Francisco, CA with a hybrid schedule (3 days per week on campus).
Relocation assistance is not available at this time.
Compensation The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 – $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. This position also qualifies for the benefits detailed below.
Benefits & Employment Practices Genentech is an equal‑opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company’s policy prohibits unlawful discrimination, including but not limited to discrimination on the basis of protected veteran status, individuals with disabilities, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing the form Accommodations for Applicants.
#J-18808-Ljbffr