PPC Manager
Soft2Bet, Fort Lee, NJ, United States
Are you ready to own paid media performance in one of the most dynamic regulated markets in the U.S.?
Soft2Bet, a fast‑growing international iGaming and sports betting group, is seeking a PPC Manager to lead its performance marketing strategy. This pivotal role drives acquisition, optimizes ROI, and delivers measurable growth through data‑driven campaigns in a regulated market.
Location:
Fort Lee, New Jersey
⏰ Work Mode:
100% Onsite (Hybrid, Remote not available)
The Role As a PPC (Online Campaign) Manager, you will own planning, execution, and optimization of paid media campaigns across search, display, and social channels for this key U.S. market. You’ll collaborate with analytics, content, and design teams to deliver compliant and high‑converting campaigns while continuously testing and refining performance across channels.
What You’ll Do
Develop, manage, and optimize search and paid media campaigns across Google Ads (Search, Display, YouTube), Apple Search Ads, Bing, Meta, and other key networks for the New Jersey market.
Execute data‑driven strategies to maximize player acquisition, conversion rates, and ROI.
Monitor campaign performance, analyze data, and generate actionable insights to improve key KPIs (CPA, CTR, ROAS).
Conduct ongoing keyword research, competitive analysis, and A/B tests to identify scaling opportunities.
Collaborate with creative and content teams to produce effective ad copy and visuals tailored to local audience behavior.
Ensure all ads and campaigns comply with U.S. iGaming regulations, advertising guidelines, and responsible gaming standards.
Manage budgets, forecasts, and media spends to ensure cost efficiency and profitability.
What We’re Looking For
3+ years of hands‑on PPC, SEM, or paid search management experience, ideally within iGaming, betting, or digital entertainment.
Proven expertise in Google Search Ads (required) and Apple Search Ads (required).
Experience with campaign management tools (Google Ads Editor, Meta Ads Manager, Google Analytics, etc.).
Strong analytical skills, with experience in conversion tracking, attribution modeling, and data visualization.
Understanding of the U.S. market and regulatory nuances, particularly within New Jersey.
Excellent communication, attention to detail, and a self‑starter mindset with a focus on results.
Why Join You’ll be part of a dynamic, international company operating at the crossroads of digital marketing, technology, and regulated industries—where innovation meets measurable impact.
✅
Compensation:
Competitive salary and package
✅
Work Setup:
New Jersey office with flexible hybrid options
✅
Impact:
Full ownership of paid media for a strategic U.S. market
✅
Culture:
Collaborative, fast‑paced, and globally connected team
Please apply via LinkedIn Easy Apply.
#J-18808-Ljbffr
Soft2Bet, a fast‑growing international iGaming and sports betting group, is seeking a PPC Manager to lead its performance marketing strategy. This pivotal role drives acquisition, optimizes ROI, and delivers measurable growth through data‑driven campaigns in a regulated market.
Location:
Fort Lee, New Jersey
⏰ Work Mode:
100% Onsite (Hybrid, Remote not available)
The Role As a PPC (Online Campaign) Manager, you will own planning, execution, and optimization of paid media campaigns across search, display, and social channels for this key U.S. market. You’ll collaborate with analytics, content, and design teams to deliver compliant and high‑converting campaigns while continuously testing and refining performance across channels.
What You’ll Do
Develop, manage, and optimize search and paid media campaigns across Google Ads (Search, Display, YouTube), Apple Search Ads, Bing, Meta, and other key networks for the New Jersey market.
Execute data‑driven strategies to maximize player acquisition, conversion rates, and ROI.
Monitor campaign performance, analyze data, and generate actionable insights to improve key KPIs (CPA, CTR, ROAS).
Conduct ongoing keyword research, competitive analysis, and A/B tests to identify scaling opportunities.
Collaborate with creative and content teams to produce effective ad copy and visuals tailored to local audience behavior.
Ensure all ads and campaigns comply with U.S. iGaming regulations, advertising guidelines, and responsible gaming standards.
Manage budgets, forecasts, and media spends to ensure cost efficiency and profitability.
What We’re Looking For
3+ years of hands‑on PPC, SEM, or paid search management experience, ideally within iGaming, betting, or digital entertainment.
Proven expertise in Google Search Ads (required) and Apple Search Ads (required).
Experience with campaign management tools (Google Ads Editor, Meta Ads Manager, Google Analytics, etc.).
Strong analytical skills, with experience in conversion tracking, attribution modeling, and data visualization.
Understanding of the U.S. market and regulatory nuances, particularly within New Jersey.
Excellent communication, attention to detail, and a self‑starter mindset with a focus on results.
Why Join You’ll be part of a dynamic, international company operating at the crossroads of digital marketing, technology, and regulated industries—where innovation meets measurable impact.
✅
Compensation:
Competitive salary and package
✅
Work Setup:
New Jersey office with flexible hybrid options
✅
Impact:
Full ownership of paid media for a strategic U.S. market
✅
Culture:
Collaborative, fast‑paced, and globally connected team
Please apply via LinkedIn Easy Apply.
#J-18808-Ljbffr