Media Planner
Cadent, New York, NY, United States
Overview
Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey.
Responsibilities Media Planning & Strategy
Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets.
Analyze historical client performance, ratings data, and network trends to inform planning decisions.
Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations.
Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized.
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes.
Campaign Execution & Optimization
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle.
Monitor delivery and performance; identify risks and optimization opportunities.
Manage plan revisions, added value, make‑goods, and schedule changes as needed.
Account Management
Serve as client contact for planning updates, campaign status, and performance insights.
Work with Finance team on any billing or invoice issues or concerns.
Build strong client relationships through proactive communication and problem‑solving.
Coordinate internally to ensure client expectations are met across execution and reporting.
Qualifications
2+ years of media experience (preferably with exposure to TV).
Bachelor's Degree.
Sports knowledge preferred.
Highly organized and detail‑oriented with strong time‑management skills.
Strong verbal and written communication competency.
Ability to work effectively under pressure and meet deadlines.
Strong competence in media math, analytical, and solutions‑based skills.
Proficient in Microsoft PowerPoint and Excel.
Team player with a positive attitude, contributing to team success and client needs.
Self‑starter who can take proactive initiatives and work independently in an entrepreneurial, fast‑paced environment.
Eligibility
Must be legally authorized to work in the United States without employer sponsorship now or in the future.
Health & Wellbeing
Inclusive health, dental, and vision plans.
Enhanced support for reproductive health, family planning, and new parents.
Employer contribution to HSA.
Voluntary benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages.
Generous and inclusive paid parental leave.
Mental health support and Employee Assistance Program (EAP).
Free access to the Calm App.
Monthly Wellness reimbursement.
Special discounts through LifeMart and Plum Benefits.
Flexible Time Off (FTO) policy and company breaks.
11 observed Federal holidays.
Summer Fridays between Memorial Day and Labor Day.
Inclusion & Belonging
Employee Resource Groups fostering connection and community.
DEI programming and initiatives.
Company‑sponsored events bringing employees together.
Offices across the U.S., including Manhattan, Philadelphia, and San Jose.
Financial & Security
401(k) participation with discretionary employer match.
Life, short‑term, and long‑term disability coverage.
Cell phone and WiFi stipend.
Pre‑tax commuter benefits.
Access to certified financial coaches and planning tools.
Values
Passionate. We are inspired partners.
Purposeful. We create with intention.
Curious. We discover what’s possible.
Salary Range USD $75,000.00 – USD $85,000.00 / Yr.
Equal Opportunity Employer Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition, pregnancy, marital status, domestic partnerships, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. This commitment is honored in all decisions on hiring, recruiting, training, promotions, compensation, benefits, transfers, and terminations.
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Responsibilities Media Planning & Strategy
Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets.
Analyze historical client performance, ratings data, and network trends to inform planning decisions.
Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations.
Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized.
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes.
Campaign Execution & Optimization
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle.
Monitor delivery and performance; identify risks and optimization opportunities.
Manage plan revisions, added value, make‑goods, and schedule changes as needed.
Account Management
Serve as client contact for planning updates, campaign status, and performance insights.
Work with Finance team on any billing or invoice issues or concerns.
Build strong client relationships through proactive communication and problem‑solving.
Coordinate internally to ensure client expectations are met across execution and reporting.
Qualifications
2+ years of media experience (preferably with exposure to TV).
Bachelor's Degree.
Sports knowledge preferred.
Highly organized and detail‑oriented with strong time‑management skills.
Strong verbal and written communication competency.
Ability to work effectively under pressure and meet deadlines.
Strong competence in media math, analytical, and solutions‑based skills.
Proficient in Microsoft PowerPoint and Excel.
Team player with a positive attitude, contributing to team success and client needs.
Self‑starter who can take proactive initiatives and work independently in an entrepreneurial, fast‑paced environment.
Eligibility
Must be legally authorized to work in the United States without employer sponsorship now or in the future.
Health & Wellbeing
Inclusive health, dental, and vision plans.
Enhanced support for reproductive health, family planning, and new parents.
Employer contribution to HSA.
Voluntary benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages.
Generous and inclusive paid parental leave.
Mental health support and Employee Assistance Program (EAP).
Free access to the Calm App.
Monthly Wellness reimbursement.
Special discounts through LifeMart and Plum Benefits.
Flexible Time Off (FTO) policy and company breaks.
11 observed Federal holidays.
Summer Fridays between Memorial Day and Labor Day.
Inclusion & Belonging
Employee Resource Groups fostering connection and community.
DEI programming and initiatives.
Company‑sponsored events bringing employees together.
Offices across the U.S., including Manhattan, Philadelphia, and San Jose.
Financial & Security
401(k) participation with discretionary employer match.
Life, short‑term, and long‑term disability coverage.
Cell phone and WiFi stipend.
Pre‑tax commuter benefits.
Access to certified financial coaches and planning tools.
Values
Passionate. We are inspired partners.
Purposeful. We create with intention.
Curious. We discover what’s possible.
Salary Range USD $75,000.00 – USD $85,000.00 / Yr.
Equal Opportunity Employer Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition, pregnancy, marital status, domestic partnerships, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. This commitment is honored in all decisions on hiring, recruiting, training, promotions, compensation, benefits, transfers, and terminations.
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