Senior Content Producer Job at R/GA in New York
R/GA, New York, NY, United States
About the Role
The Studio is the global content production department at R/GA with a mission to advance storytelling through new media and technology. The Studio is responsible for all content execution at R/GA, focusing on integrated production, high‑volume content creation, technology and platform innovation, and internal agency content needs.
The Senior Content Producer acts as a bridge between traditional craft and emerging tech. You will manage the workflow and staffing across multiple content productions while leading the charge in experimenting with AI‑driven tools to expand what’s creatively possible and ensure our workflows are as innovative as the work itself.
Responsibilities
Oversee content production across multiple clients and projects simultaneously, maintaining high velocity and pipelining resources as needed.
Identify and integrate emerging AI tools (e.g., generative video, AI‑assisted editing, or prompt engineering) to streamline high‑volume content creation and enhance storytelling.
Own projects from end‑to‑end, managing the entire lifecycle across pre‑production, production, and post‑production.
Support integrated deliverables across TV, social, and digital content, ensuring brand consistency across all platforms.
Draft and review staff plans, Production Estimates, and Statement of Works (SOWs), signing off on deliverables and vetting fee hours with Business Affairs and Client Engagement.
Prototype and test new production workflows that leverage automation to increase velocity without compromising R/GA’s high standard of craft.
Triple bid, manage budgets, client and vendor relations, and wrap and reconcile jobs.
Lead and inspire client teams across all levels and disciplines by clearly communicating project schedules and daily/weekly deadlines.
Serve as a client‑facing content expert across all accounts as needed.
Collaborate with the agency team, clients, and vendors to create the best work possible.
Partner with agency and production discipline leads on problem‑solving regarding all aspects of content creation and production.
Work with Business Affairs on talent negotiations, vendor contracts, and talent contracts.
Coordinate with Business Affairs to oversee the wrap and reconciliation of jobs in a timely manner and in compliance with client contracts.
Ideal Person
Is a digital‑first and social‑first producer who understands the nuances of creating content for modern platforms and emerging media.
Is a curious experimenter who isn’t afraid to break traditional production models to find more efficient, tech‑forward solutions.
Has outstanding verbal and written communication skills as well as strong leadership and production knowledge.
Possesses a 'maker' mindset, staying at the forefront of AI trends and proactively finding ways to apply them to real‑world client challenges.
What You Bring
5‑8 years of experience in Live Action and Line Production, specifically within an agency‑side production environment.
Experience in Animation and VFX for brand work.
Hands‑on experience or a deep interest in generative AI platforms and how they can be applied to production workflows.
A track record of managing multiple clients simultaneously and delivering integrated campaigns across TV and digital.
Inherent knowledge of production workflows, procedures, and vendor/artist contacts (locally and nationally).
Experience scoping out projects and creating budgets ranging from $30k to $1MM+ using internal resources and vendors.
This role is based in NYC. Candidates must be located in the tri‑state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in‑person collaboration, team and client workshops.
Compensation The hiring range for this position is $145,000 to $165,000. The actual compensation will depend on experience, skills, and other factors.
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The Senior Content Producer acts as a bridge between traditional craft and emerging tech. You will manage the workflow and staffing across multiple content productions while leading the charge in experimenting with AI‑driven tools to expand what’s creatively possible and ensure our workflows are as innovative as the work itself.
Responsibilities
Oversee content production across multiple clients and projects simultaneously, maintaining high velocity and pipelining resources as needed.
Identify and integrate emerging AI tools (e.g., generative video, AI‑assisted editing, or prompt engineering) to streamline high‑volume content creation and enhance storytelling.
Own projects from end‑to‑end, managing the entire lifecycle across pre‑production, production, and post‑production.
Support integrated deliverables across TV, social, and digital content, ensuring brand consistency across all platforms.
Draft and review staff plans, Production Estimates, and Statement of Works (SOWs), signing off on deliverables and vetting fee hours with Business Affairs and Client Engagement.
Prototype and test new production workflows that leverage automation to increase velocity without compromising R/GA’s high standard of craft.
Triple bid, manage budgets, client and vendor relations, and wrap and reconcile jobs.
Lead and inspire client teams across all levels and disciplines by clearly communicating project schedules and daily/weekly deadlines.
Serve as a client‑facing content expert across all accounts as needed.
Collaborate with the agency team, clients, and vendors to create the best work possible.
Partner with agency and production discipline leads on problem‑solving regarding all aspects of content creation and production.
Work with Business Affairs on talent negotiations, vendor contracts, and talent contracts.
Coordinate with Business Affairs to oversee the wrap and reconciliation of jobs in a timely manner and in compliance with client contracts.
Ideal Person
Is a digital‑first and social‑first producer who understands the nuances of creating content for modern platforms and emerging media.
Is a curious experimenter who isn’t afraid to break traditional production models to find more efficient, tech‑forward solutions.
Has outstanding verbal and written communication skills as well as strong leadership and production knowledge.
Possesses a 'maker' mindset, staying at the forefront of AI trends and proactively finding ways to apply them to real‑world client challenges.
What You Bring
5‑8 years of experience in Live Action and Line Production, specifically within an agency‑side production environment.
Experience in Animation and VFX for brand work.
Hands‑on experience or a deep interest in generative AI platforms and how they can be applied to production workflows.
A track record of managing multiple clients simultaneously and delivering integrated campaigns across TV and digital.
Inherent knowledge of production workflows, procedures, and vendor/artist contacts (locally and nationally).
Experience scoping out projects and creating budgets ranging from $30k to $1MM+ using internal resources and vendors.
This role is based in NYC. Candidates must be located in the tri‑state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in‑person collaboration, team and client workshops.
Compensation The hiring range for this position is $145,000 to $165,000. The actual compensation will depend on experience, skills, and other factors.
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