Marketing Automation Specialist (Marketo)
\n Location: Hybrid (3 days onsite: Tuesday-Thursday)
\n Schedule: 8:00 AM - 5:00 PM CST (1-hour lunch)
\n Assignment Length: 2 years

Overview

On behalf of our client, we are seeking a detail-oriented and analytical Marketing Automation Specialist (Marketo) to join our client's inhouse digital lab team. This role plays a critical part in building and executing Healthcare Professional (HCP) 1:1 marketing programs, delivering personalized, omnichannel experiences that drive engagement and performance. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing, campaign execution, and continuous optimization.

Key Responsibilities

Build, QA, and execute low-to-medium complexity omnichannel campaigns, including email, direct mail, and media
Develop customer journeys, including base cadences and trigger-based programs to deliver personalized communications
Ensure high-quality, on-time, error-free campaign execution within Marketo (or similar platforms)
Create and maintain quality control documentation to ensure accuracy and consistency
Monitor email deliverability, domain health, and IP reputation; recommend and implement optimizations
Identify campaign issues, perform root cause analysis, and implement corrective actions
Develop and execute test plans (A/B testing, segmentation, timing, etc.) and recommend performance improvements
Participate in agile workflows including design, build, QA, and ongoing optimization
Collaborate cross-functionally with Brand Marketing, Strategy, IT, Analytics, and external agencies
Provide regular project updates, flag risks, and ensure alignment with stakeholders
Stay current on industry trends, tools, and best practices in 1:1 and email marketing

Top Skills & Qualifications

Required Skills:

Hands-on experience with Marketo or Salesforce Marketing Cloud, marketing automation platforms
Strong experience managing omnichannel campaigns (email, direct mail, digital media)
Solid analytical and problem-solving skills with the ability to interpret data and optimize performance
Strong project management and cross-functional collaboration skills
High attention to detail with a focus on QA, testing, and error-free execution

Basic Qualifications:

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
3 years of experience in database marketing, CRM, email, or 1:1 marketing
Minimum 3 years of hands-on campaign execution in enterprise marketing automation platform: Marketo or SFMC
Understanding of email marketing best practices, deliverability, and customer journey mapping
Ability to manage multiple projects in a fast-paced environment

Technical Skills:

Marketo or SFMC
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Working knowledge of HTML/CSS
Experience with Adobe tools preferred
Familiarity with marketing analytics and reporting tools

\n Digital People is proud to offer major medical, dental, vision and 401K benefits!

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#LI-SS2 #LI-HYBRID

\n The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.\n

About Us

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.

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Marketing Automation Specialist (Marketo)
\n Location: Hybrid (3 days onsite: Tue...","Full Time",[95],["B","3249967870"],"3 days ago","/jobs/3249967870-marketing-automation-specialist-marketo",{"_64":65,"_66":67,"_68":56,"_69":70},["D",1776124800000],"Spectraforce Technologies","Role: Marketing Automation Specialist (Marketo)\n\nDuration: 2 years\n\nLocation: Lake County, IL (Hybrid, 3 days onsite (Tue-Thu))\n\nDaily Work Schedule Expectations: 8 AM CST-5 PM CST with an hour for lunch\n\nTop 3-5 Skills Needed\n\nMarketo (or similar marketing automation platform) expertise - Hands-on experience building, testing, and executing campaigns in Marketo or Salesforce Marketing Cloud.\n\nOmnichannel and email campaign management - Ability to build, QC, and optimize targeted marketing campaigns across multiple channels (email, direct mail, media) for 1:1 communications.\n\nAnalytical and problem-solving skills - Strong analytical skillset for monitoring deliverability, campaign effectiveness, identifying issues, and optimizing performance.\n\nProject management and collaboration - Capable of managing multiple projects, working cross-functionally, and providing excellent client and stakeholder service.\n\nQuality control and attention to detail - Skilled in campaign QA, documentation, testing, and ensuring error-free delivery and high standards.\n\nJob Description\nThe Marketing Automation Specialist (Marketo) is part of the Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs.\n\nResponsibilities\n\nBuild, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.\n\nEnsure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Marketo Engage automation platform.\n\nCreate, review, and share standard quality control document and follow process to ensure accuracy and completion.\n\nMonitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.\n\nIdentify issues, identify root cause, and recommend corrective action for campaign builds, domain and IP reputation and deliverability.\n\nParticipate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.\n\nBuild and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.\n\nCollaborate with various internal\\/external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.\n\nProvides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.\n\nKeep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.\n\nKey Leadership Competencies\n\nPositive \"all for one\" approach to team deliverables and priorities.\n\nBuilds strong relationships to enable higher performance.\n\nLearns, fast, grasps the \"essence\" and can change course quickly where indicated.\n\nRaises the bar and is never satisfied with the status quo.\n\nCreates a learning environment and open to suggestions.\n\nEmbraces the ideas of others, nurtures innovation and manages innovation to reality.\n\nQualifications\n\nBachelor's Degree in Business or Marketing or equivalent experience\n\n3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience\n\nMinimum of 3 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo or Salesforce Marketing Cloud. 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Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

\r\n
Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

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Number of Positions Needed - 1 Length of Initial Contract - 2 years Location/Site - Lake County, IL Hybrid, 3 days onsite (Tue-Thu) Reason for Request: Adapting to increased # of brand and project loads to support the HCP Market Marketing Automation team Daily Work Schedule Expectations: 8 AM CST-5 PM CST with an hour for lunch Top Skills Needed 1. Marketo (or similar)\n","descriptionText","Marketing Specialist II Mindlance Marketing & Communications Job Title Number of Positions Needed - 1 Length of Initial Contract - 2 years Location/Site - Lake County, IL Hybrid, 3 days onsite (Tue-Thu) Reason for Request: Adapting to increased # of brand and project loads to support the HCP Market Marketing Automation team Daily Work Schedule Expectations: 8 AM CST-5 PM CST with an hour for lunch Top Skills Needed 1. Marketo (or similar)","Job Title

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