Brand Manager
Morton Salt, Overland Park, KS, United States
Job Summary
The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building.
Brand Manager Activities
The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion
Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy.
Business Strategy & Execution
Align resources and lead cross-functional team to execute against strategies and tactics
Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals
Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
Business Development
Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
Establish and report against key performance metrics, addressing any gaps to budget and future commitments
Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning
Build and Protect Long-Term Brand Equity
Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership
Develop a clear brand vision, positioning, promise, goals and strategy
Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium
Measure performance and implement improvement measures to achieve desired customer experience
Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks
Knowledge, Skills, And Abilities
Bachelor’s degree in business, marketing, or related field required. MBA degree preferred
4+ years of brand management experience, preferably in consumer packaged goods/product marketing
Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management
Passion for inspiring consumers and building strong brands
Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills
Strategic mindset and ability to translate strategy into actionable plans
P&L management experience
Strong new product development experience and life cycle management
Proficient at developing communications campaigns and managing agency partners
Excellent communication skills, both written and oral that enroll and inspire
Proven track record of success leading teams, including cross functional partners
Strong analytic and project management skills
Experience with Nielsen and/or IRI strongly preferred
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.
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Brand Manager Activities
The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion
Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy.
Business Strategy & Execution
Align resources and lead cross-functional team to execute against strategies and tactics
Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals
Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
Business Development
Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
Establish and report against key performance metrics, addressing any gaps to budget and future commitments
Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning
Build and Protect Long-Term Brand Equity
Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership
Develop a clear brand vision, positioning, promise, goals and strategy
Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium
Measure performance and implement improvement measures to achieve desired customer experience
Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks
Knowledge, Skills, And Abilities
Bachelor’s degree in business, marketing, or related field required. MBA degree preferred
4+ years of brand management experience, preferably in consumer packaged goods/product marketing
Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management
Passion for inspiring consumers and building strong brands
Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills
Strategic mindset and ability to translate strategy into actionable plans
P&L management experience
Strong new product development experience and life cycle management
Proficient at developing communications campaigns and managing agency partners
Excellent communication skills, both written and oral that enroll and inspire
Proven track record of success leading teams, including cross functional partners
Strong analytic and project management skills
Experience with Nielsen and/or IRI strongly preferred
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.
#J-18808-Ljbffr