Digital Marketing & Social Media Coordinator
Inside Higher Ed, Athens, GA, United States
Location: Athens Area
Working Title: Digital Marketing & Social Media Coordinator
Department: CAES-Comm & Marketing
Employment Type: Employee
Full/Part Time: Full Time
Additional Schedule Information: Monday-Friday; 40 hour work week. Some travel will be needed.
Posting Type: External
EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status.
Position Summary The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). Working as part of the CAES Office of Marketing and Communications, the coordinator develops compelling digital content, manages campaigns, and analyzes data to strengthen the college’s brand and engage students, faculty, alumni, and partners.
Minimum Qualifications
Bachelor’s degree in a related field or equivalent experience.
Preferred Qualifications
2+ years of professional experience in digital marketing, social media, content marketing or related field – ideally in higher education, nonprofit or mission‑driven setting.
Experience in higher education, nonprofit or public‑sector communications.
Familiarity with agricultural or scientific subject matter or a strong interest in learning.
Familiarity with project management software, such as Asana.
Experience with paid digital advertising (Meta, YouTube, Google, etc.).
Demonstrated proficiency with Adobe Creative Suite.
Strong understanding of storytelling, brand strategy, and digital audience engagement.
Experience working with large teams and a wide net of external stakeholders.
Key Responsibilities Digital Marketing and Newsletter Coordination (50%)
Plan, create, and deliver digital marketing campaigns—including web properties, paid search campaigns, and email newsletters—to drive digital engagement and promote CAES research, instruction, and Extension.
Implement SEO and generative‑engine optimization best practices to ensure CAES content is discoverable and competitively positioned.
Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements.
Partner with OMC creative and editorial units to support the production of visual and written content for modern digital audiences.
Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses and organizing receipts.
Social Media Coordination (25%)
Create and capture engaging social media content for CAES and UGA Extension channels under the supervision of the Digital Marketing and Social Media Manager.
Test and evaluate content formats—infographics, short‑form videos, carousels, and interactive storytelling—to optimize engagement and expand reach.
Provide on‑site social media coverage of campus events and other storytelling opportunities.
Create and distribute social media toolkits to support college‑wide and UGA Extension content needs.
Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
Support paid social media campaigns for programs, initiatives, and events.
Performance Tracking and Analysis (15%)
Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
Produce clear, actionable reports—including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports—to demonstrate the effectiveness of marketing efforts.
Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy.
Training and Internal Communications (10%)
Create and deliver training to CAES and UGA Extension faculty and staff on digital marketing, search engine optimization, content creation, and social media best practices.
Research emerging trends and best practices, recommending and implementing innovative strategies to enhance online engagement.
Represent OMC on college‑ and campus‑wide committees as needed.
Perform additional duties on various other digital marketing projects as assigned.
Key Knowledge, Skills, and Abilities
Creative and analytical mindset with confidence speaking on digital marketing performance.
Proficiency with SEO, digital accessibility best practices.
Proficiency with major social media platforms and analytics tools.
Proficiency with email marketing tools, such as Mailchimp.
Proficiency with web management tools, such as WordPress.
Proficiency with graphic design tools, such as Canva.
Ability to evaluate content using tools such as Google Analytics, Looker Studio, or Sprout Social.
Excellent written and verbal communication skills.
Strong organizational skills, attention to detail, and ability to juggle multiple projects.
Demonstrated quality writing and digital marketing samples.
Physical Demands Normal office work setting. Driving as necessary to fulfill job duties.
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Working Title: Digital Marketing & Social Media Coordinator
Department: CAES-Comm & Marketing
Employment Type: Employee
Full/Part Time: Full Time
Additional Schedule Information: Monday-Friday; 40 hour work week. Some travel will be needed.
Posting Type: External
EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status.
Position Summary The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). Working as part of the CAES Office of Marketing and Communications, the coordinator develops compelling digital content, manages campaigns, and analyzes data to strengthen the college’s brand and engage students, faculty, alumni, and partners.
Minimum Qualifications
Bachelor’s degree in a related field or equivalent experience.
Preferred Qualifications
2+ years of professional experience in digital marketing, social media, content marketing or related field – ideally in higher education, nonprofit or mission‑driven setting.
Experience in higher education, nonprofit or public‑sector communications.
Familiarity with agricultural or scientific subject matter or a strong interest in learning.
Familiarity with project management software, such as Asana.
Experience with paid digital advertising (Meta, YouTube, Google, etc.).
Demonstrated proficiency with Adobe Creative Suite.
Strong understanding of storytelling, brand strategy, and digital audience engagement.
Experience working with large teams and a wide net of external stakeholders.
Key Responsibilities Digital Marketing and Newsletter Coordination (50%)
Plan, create, and deliver digital marketing campaigns—including web properties, paid search campaigns, and email newsletters—to drive digital engagement and promote CAES research, instruction, and Extension.
Implement SEO and generative‑engine optimization best practices to ensure CAES content is discoverable and competitively positioned.
Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements.
Partner with OMC creative and editorial units to support the production of visual and written content for modern digital audiences.
Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses and organizing receipts.
Social Media Coordination (25%)
Create and capture engaging social media content for CAES and UGA Extension channels under the supervision of the Digital Marketing and Social Media Manager.
Test and evaluate content formats—infographics, short‑form videos, carousels, and interactive storytelling—to optimize engagement and expand reach.
Provide on‑site social media coverage of campus events and other storytelling opportunities.
Create and distribute social media toolkits to support college‑wide and UGA Extension content needs.
Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
Support paid social media campaigns for programs, initiatives, and events.
Performance Tracking and Analysis (15%)
Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
Produce clear, actionable reports—including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports—to demonstrate the effectiveness of marketing efforts.
Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy.
Training and Internal Communications (10%)
Create and deliver training to CAES and UGA Extension faculty and staff on digital marketing, search engine optimization, content creation, and social media best practices.
Research emerging trends and best practices, recommending and implementing innovative strategies to enhance online engagement.
Represent OMC on college‑ and campus‑wide committees as needed.
Perform additional duties on various other digital marketing projects as assigned.
Key Knowledge, Skills, and Abilities
Creative and analytical mindset with confidence speaking on digital marketing performance.
Proficiency with SEO, digital accessibility best practices.
Proficiency with major social media platforms and analytics tools.
Proficiency with email marketing tools, such as Mailchimp.
Proficiency with web management tools, such as WordPress.
Proficiency with graphic design tools, such as Canva.
Ability to evaluate content using tools such as Google Analytics, Looker Studio, or Sprout Social.
Excellent written and verbal communication skills.
Strong organizational skills, attention to detail, and ability to juggle multiple projects.
Demonstrated quality writing and digital marketing samples.
Physical Demands Normal office work setting. Driving as necessary to fulfill job duties.
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