Digital Marketing & Social Media Coordinator
UGA College of Agricultural and Environmental Sciences, Athens, GA, United States
Digital Marketing & Social Media Coordinator
Position Summary: The Digital Marketing & Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). This position helps shape how audiences experience and engage with the college online, transforming narratives about research, teaching, and Extension into compelling digital content that reflects the impact of Georgia’s No. 1 industry.
Responsibilities Digital Marketing & Newsletter Coordination
Plan, create, and deliver digital marketing campaigns—including web properties, paid search campaigns, email newsletters, etc.—that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension.
Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.
Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution.
Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences.
Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
Assist the Digital Marketing & Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes.
Social Media Coordination
Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing & Social Media Manager.
Test and evaluate content formats—such as infographics, short‑form videos, carousels, and interactive storytelling—to optimize engagement and expand reach.
Provide on‑site social media coverage of campus events and other storytelling opportunities.
Create and distribute social media toolkits to support college‑wide and UGA Extension content needs.
Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing & Social Media Manager.
Performance Tracking and Analysis
Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
Produce clear, actionable reports—including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports—to demonstrate the effectiveness of marketing efforts.
Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed.
Training and Internal Communications
Create and deliver training to CAES and UGA Extension faculty and staff, as well as other OMC team members, on digital marketing, search engine optimization, content creation, and social media best practices as necessary.
Research emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility, recommending and implementing innovative strategies to enhance online engagement.
Represent OMC on college‑ and campus‑wide committees as needed.
Perform additional duties on various other digital marketing projects as assigned.
Minimum Qualifications
Bachelor’s degree in a related field or equivalent experience.
Preferred Qualifications
2+ years of professional, non‑internship experience in digital marketing, social media, content marketing, or a related field—ideally in a higher education, nonprofit, or mission‑driven setting.
Experience in higher education, nonprofit, or public‑sector communications.
Familiarity with agricultural or scientific subject matter or a strong interest in learning.
Familiarity with project management software, such as Asana.
Experience with paid digital advertising, such as ad management in Meta, YouTube, Google, etc.
Demonstrated proficiency with Adobe Creative Suite.
Strong understanding of storytelling, brand strategy, and digital audience engagement.
Experience working with large teams and a wide net of external stakeholders.
Physical Demands Normal office work setting; driving as necessary to fulfill job duties.
Equal Opportunity Employer The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, veteran status, or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR at hrweb@uga.edu.
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Responsibilities Digital Marketing & Newsletter Coordination
Plan, create, and deliver digital marketing campaigns—including web properties, paid search campaigns, email newsletters, etc.—that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension.
Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.
Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution.
Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences.
Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
Assist the Digital Marketing & Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes.
Social Media Coordination
Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing & Social Media Manager.
Test and evaluate content formats—such as infographics, short‑form videos, carousels, and interactive storytelling—to optimize engagement and expand reach.
Provide on‑site social media coverage of campus events and other storytelling opportunities.
Create and distribute social media toolkits to support college‑wide and UGA Extension content needs.
Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing & Social Media Manager.
Performance Tracking and Analysis
Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
Produce clear, actionable reports—including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports—to demonstrate the effectiveness of marketing efforts.
Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed.
Training and Internal Communications
Create and deliver training to CAES and UGA Extension faculty and staff, as well as other OMC team members, on digital marketing, search engine optimization, content creation, and social media best practices as necessary.
Research emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility, recommending and implementing innovative strategies to enhance online engagement.
Represent OMC on college‑ and campus‑wide committees as needed.
Perform additional duties on various other digital marketing projects as assigned.
Minimum Qualifications
Bachelor’s degree in a related field or equivalent experience.
Preferred Qualifications
2+ years of professional, non‑internship experience in digital marketing, social media, content marketing, or a related field—ideally in a higher education, nonprofit, or mission‑driven setting.
Experience in higher education, nonprofit, or public‑sector communications.
Familiarity with agricultural or scientific subject matter or a strong interest in learning.
Familiarity with project management software, such as Asana.
Experience with paid digital advertising, such as ad management in Meta, YouTube, Google, etc.
Demonstrated proficiency with Adobe Creative Suite.
Strong understanding of storytelling, brand strategy, and digital audience engagement.
Experience working with large teams and a wide net of external stakeholders.
Physical Demands Normal office work setting; driving as necessary to fulfill job duties.
Equal Opportunity Employer The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, veteran status, or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR at hrweb@uga.edu.
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